DC Real Estate License

Certified Scrum Product Owner

Serve as the liaison between the UM DC Alumni Club and the Ross School of Business.

Board Member - Ross School of Business Liaison

I helped start the Eckington Parks and Arts organization (www.eckingtonparks.com) and continue to stay heavily involved.  EP&A is an action-oriented nonprofit philanthropic group that supports and activates Eckington’s public spaces. The group is composed of members who contribute either time or resources to beautifying and activating public spaces in Eckington. The group is independent from but built to coordinate with the Eckington Civic Association (ECA).

Co-Founder

Master of Business Administration (MBA)

Minor

I've hosted several AMAs and have spoken at Product School Events.  My most recent talk was "Great Product Managers Can Come from Anywhere" slides here: http://bit.ly/GreatPMsAnywhere

Featured Speaker

NextGen Venture Partners works with over 1,600 Venture Partners to invest in startups. Venture Partners are top founders and innovation executives across the country whose expertise and connections help NextGen accelerate growth of our portfolio companies.

Venture Partner

The Modern Product Manager provides content and courses for Aspiring, New, and Leveling-Up Product Managers.

Product Management is one of the fastest-growing careers and The MPM is here to help develop the next wave of great Product Managers.  Will you be among them?

More Information: TheModernProductManager.com

Founder

Mitchell Ventures typically invests in Pre-Seed and Seed round companies, with a focus on emerging startup ecosystems (LatAm, Africa, Pakistan) and exceptional founders. Mitchell Ventures has notable investments in Chipper Cash, Mercury, Deel, Bikayi, Tajir, 54Gene, Wahed, Farmstead, Gabi Insurance, and Foresight.

Founder / GP

ICX Media is revolutionizing the digital media industry by powering data-inspired storytelling; transforming the way video is created, distributed, and monetized. 

ICX Media’s proprietary video intelligence platform harnesses breakthrough artificial intelligence and adaptive machine learning technologies to help brands, media companies and content creators create and share more impactful, engaging videos and streaming content with the right audiences at the right times in the right places.

As ICX Media's Chief Product Officer, I set the company's product roadmap, work with our executive team to set aggressive goals for our business, and work with my product team and engineering leadership to build the best possible teams to attack those goals.  Additionally, I manage the Analytics team at ICX Media, which serves both client delivery and pre-development testing of new data sources, new ML techniques, and new methods to effectively deliver insights.

Chief Product Officer

Bullseye rebranded post-acquisition as CollegeAdvisor.com (www.collegeadvisor.com).

Co-Founded Bullseye (http://www.joinbullseye.com), helped build the initial products and supported subsequent product development and operations strategy. Exited following a strategic investment.

•Manage core eCommerce product flow and inventory + platform teams. Previously managed native mobile apps (iOS and Android) and growth product teams.
•Owned major product transition and expansion from a flight + hotel package-only company to a one-stop-shop business travel booking platform that offers Flight only, Hotel only, Rental Cars, and Uber rides, resulting in a 3x increase to conversion rate.
•My teams added major features including Southwest Airlines, multi-city flights, multiple travelers, one-way flights, hotel loyalty points and more, increasing our share of our customer travel wallet by more than 30%
•Led build of Wall Street Journal Business Travel Service (www.wsjbusinesstravel.com) from concept through delivery and scaling.  Delivered web and iOS/Android apps after a 10 week build out, including demos with the CMO and President of WSJ.
•Introduced 1st ever Uber business travel package option, leveraging the Uber Events platform.  Our offer was successful and we quickly 

Director of Product

•Own the Websites Product and the Identity Product Family for Vistaprint (~$50MM annual revenue), which includes 3 agile development teams across 3 locations (DC, Boston, Tunisia)
•Manage a Product Manager who is also focused on our new website building platform. See it here: http://www.vistaprint.com/websites.aspx
•Present at town hall events for Vistaprint Digital on product strategy, tactics, and performance.  I demo new features, tell stories about our customers, and inspire our teams towards our goals.  Additionally, I've presented on behalf of Vistaprint Digital at Product Management conferences like Productized (www.productized.co)
•Increased NPS by 40 points, publish rate by 30%, and decreased first month churn by 20% for Vistaprint's new website builder over a 6 month period leading up to a September 2016 launch date
•Previously led an additional agile services team focused on building a shared subscription, accounts, and payments infrastructure for both the Digital and Print 

Sr. Product Manager - Head of Websites and Identity Products

•Managed the Social Media Marketing products on the Vistaprint and Pagemodo brands and the Local Listings product on the Vistaprint and Webs brands, including three software development Agile teams
•Expanded the Local Listings product on Vistaprint to the EU market, with a projected increase in bookings of over 30%.  Additionally increased overall product NPS by 60 points from -30 to +30.
•Prototyped, Tested, and Launched onboarding and UX enhancements for Vistaprint Social Media Marketing and Pagemodo that resulted in significant increases in publish rate (2x) and NPS (+30), while also decreasing churn (-30%)
•Released Pagemodo iPhone and iPad App in April 2015 - 4th Most Popular Social Media Marketing app in the App Store with no paid marketing and winner of 2015 Best Marketing App - MobileWebAwards: http://modo.ly/1AaQ2f5
•Launched Facebook Ads product that empowers SMBs and Agencies to create successful Facebook Ad campaigns in minutes.  Achieved 10% total user penetration of new f

Product Manager - Social Media Marketing and Local Listings

•Managed scrum team of 6 developers focused on developing, testing, and implementing high impact and high ROI initiatives on Webs.com
•Designed, Launched, and Analyzed 71 Site Design, Product, Positioning, and Price Optimization Tests resulting in $6.1MM Incremental Annual Lifetime Value (LTV)
•Built and launched a Webs Local Listings product that helps small and micro businesses easily list their key business information on over 100 directories online (see www.webs.com/get-listed)
•Launched Webs.com in 12 Different Languages/Locales in 6 Weeks including Webs.soy, a partnership with Google to launch the top-level domain
•Dramatically restructured and tested Webs.com Premium Features and Prices, increasing customer lifetime value by 20%
•Developed a strong testing culture at Webs and Pagemodo that is focused on continuous experimentation, analysis, and improvement

Product Manager - Optimization and High ROI Initiatives

•Developed Analytics Strategy with a strong focus on driving user, revenue, and earnings growth in both Webs and Pagemodo through innovative product development, testing, and primary research
•Designed, Implemented, and Analyzed Pricing, Marketing, and Email tests that created over $2MM in Incremental Lifetime Value 
•Built sophisticated Lifetime Value (LTV), Churn, and Purchase Propensity Models to better understand customer value and predict future behaviors.  Increased weekly buyers by 15%.
•Analyzed and reported KPIs to Webs and Vistaprint management for the Webs and Pagemodo products to optimize decision-making and revenue growth
•Conducted ad-hoc data mining with SQL to discover significant data trends and identify new opportunities for growth for both Webs and Pagemodo
•Utilized Google Analytics to analyze traffic, engagement, and demographic patterns across our Paid Search, Organic Search, Referral, Affiliate, and Direct channels and provide key insights to marketing team

Lead Analyst

•Managed analyst who supports profitability and marketing campaign research
•Evaluated marketing campaigns across response, quality, and profitability metrics using the statistical program SAS to provide insights that guide future program development
•Developed present value models through data mining and analysis for Chase products to optimize marketing campaign profitability and support Marketing, Finance, and Product clients
•Conducted Pro Forma Financial analysis of Marketing campaigns to explore new opportunities and manage current programs in $600MM Marketing budget
•Oversee monthly Financial Review meeting with senior leaders from Marketing, Finance, and Product departments in order to maintain accurate profit projections
•Led Career Advancement Team and created Quarterly Employee Recognition Awards

Assistant Vice President - Marketing Analytics

We are fixing the homeowners insurance industry.

Kin provides affordable coverage to homeowners in catastrophe-prone regions. We leverage thousands of property data points to customize coverage and prices through a simple and intuitive user experience. 

We take care of the complexity of home insurance so our customers don't have to.

www.kin.com

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Alex Mitchell

Director of Product at Kin Insurance | Product Leader and Founder | Advisor | Author