{"id":7208,"date":"2023-09-14T17:55:06","date_gmt":"2023-09-15T00:55:06","guid":{"rendered":"https:\/\/mitchell11.wpenginepowered.com\/blog\/shopconnection\/how-online-reviews-can-impact-your-auto-repair-business\/"},"modified":"2025-05-27T08:12:26","modified_gmt":"2025-05-27T15:12:26","slug":"how-online-reviews-can-impact-your-auto-repair-business","status":"publish","type":"shopconnection","link":"https:\/\/mitchell1.com\/shopconnection\/how-online-reviews-can-impact-your-auto-repair-business\/","title":{"rendered":"How Online Reviews Can Impact Your Auto Repair Business"},"content":{"rendered":"

If you want to grow your auto shop business, you need to prioritize your online reviews. You can either show your authenticity by responding to negative feedback posted on a platform like Google or Yelp, or you can leverage positive customer reviews to acquire new customers and retain existing ones.<\/p>\n

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In today\u2019s world, online customer reviews act as positive word-of-mouth. Over 90% of consumers rely on online reviews when deciding where to service their vehicle \u2013 and 88% trust online reviews just as much as personal recommendations. Online reviews not only help set the tone for your shop\u2019s overall reputation, but they also affect your business revenue and search engine optimization (SEO). With exceptional SEO, you will increase your shop\u2019s visibility and outrank your competitors on search results.<\/p>\n

Google and other search engines rank websites and businesses based on their credibility and trustworthiness.\u00a0Google trusts the power of word-of-mouth marketing, just like consumers, and will evaluate quality, quantity and recentness of online reviews to determine your search ranking. That means businesses with a large number of 5-star ratings will get a higher position on search results and more clicks to their website.<\/p>\n

Bad Review? No Problem! Mitchell 1 has you covered!<\/strong><\/h3>\n

So, what happens if your shop gets a bad Google Review? How should you handle it? You can ask the reviewer to remove the review, but that\u2019s not likely to happen. You can go through Google\u2019s deletion process, but that\u2019s likely to take a while.<\/p>\n

Managing bad Google reviews is not about simply deleting the review; that doesn\u2019t help anyone. It\u2019s about recognizing the customer\u2019s concern, resolving it, and having the customer share that resolved experience with everyone. So how can you accomplish this? Our SocialCRM shop marketing service can help mitigate those bad review concerns.<\/p>\n

Leveraging the Power of Google ReScore\u00ae<\/strong><\/h3>\n

SocialCRM now includes an exclusive new feature within its LocalSearch program that gives you a surefire way to handle those bad reviews.\u00a0It\u2019s called Google ReScore\u00ae and it empowers shop owners to transform those not-so-great reviews into positive customer experiences. It\u2019s a win-win for both the shop and the customer!<\/p>\n

Using the\u00a0SureCritic\u2122<\/a><\/u><\/strong>\u00a0review service, shops can easily link to their Google My Business page to create a seamless connection for managing their Google reviews directly through their SureCritic dashboard.<\/p>\n

Shop owners will be able to respond to every Google review. If they get a bad one, they can send a ReScore\u00ae request directly to the customer, asking them for an updated review. Once the updated review is received, the new review will replace the bad review online.<\/p>\n

The shop will benefit from a positive customer experience and a higher Google rating. Plus, every customer who views the shop\u2019s Google Business Profile would only see the updated positive review.<\/p>\n

The Google ReScore\u00ae feature is only one of many among the SocialCRM Google Optimization Suite. <\/strong><\/em><\/h4>\n

Learn more about the entire suite HERE<\/a>.<\/strong><\/em><\/h4>\n

Ensuring Credibility with Verified Reviews\u00a0<\/strong><\/h3>\n

So how can you help protect your shop from fake reviews? It all starts with collecting reviews that have been verified because many review sites allow manipulation through submissions of anonymous reviews, deletion of poor reviews and other tactics.<\/p>\n

As a partner with\u00a0SureCritic\u00a0for 10+ years, Mitchell 1\u2019s SocialCRM shop marketing program recognizes that this company is among the best resources for verified reviews. Our SureCritic-powered customer review program will give you peace of mind that your customer reviews are credible.<\/p>\n

SureCritic\u2019s verified customer reviews provide a \u201cseal of approval\u201d by including the customer name, transaction date, and vehicle information to validate the authenticity. Review requests are sent from the business\u2019 point-of-sale system to ensure each review is from an actual customer, not a bot. That way you know that each 5-star review is earned.<\/p>\n

This seal of approval provides credibility among those reading the review, and at the same time, increases your shop\u2019s overall star rating.<\/p>\n

How to Generate More Reviews from Customers<\/strong><\/h3>\n

SocialCRM helps your shop generate Google reviews through \u201csmart emails\u201d sent on your shop\u2019s behalf as part of a recurring targeted campaign, or RTC. Every time your happy customers give you a 4- or 5-star review (using the SureCritic.com review service), they also automatically receive an email encouraging them to write a review of your business on Google.<\/p>\n

The email also includes a link to your shop\u2019s Google Business page. So, as you\u2019re building your shop\u2019s reputation through positive reviews, you\u2019re also increasing your Internet visibility with additional traffic to your Google page.<\/p>\n

Getting More Value out of Consumer Reviews<\/strong><\/h3>\n

As the influence of consumer reviews continues to grow, there are some less-than-obvious benefits worth your attention. These hidden benefits have great value but are completely free. Here are some tips for getting added value out of your consumer reviews:<\/p>\n