{"id":6884,"date":"2022-08-15T13:00:11","date_gmt":"2022-08-15T20:00:11","guid":{"rendered":"https:\/\/mitchell11.wpenginepowered.com\/blog\/shopconnection\/exclusive-promotions-specific-to-each-type-of-customer-communication\/"},"modified":"2025-01-02T12:13:11","modified_gmt":"2025-01-02T20:13:11","slug":"exclusive-promotions-specific-to-each-type-of-customer-communication","status":"publish","type":"shopconnection","link":"https:\/\/mitchell1.com\/shopconnection\/exclusive-promotions-specific-to-each-type-of-customer-communication\/","title":{"rendered":"Exclusive Promotions Specific to Each Type of Customer Communication"},"content":{"rendered":"

Service Reminders<\/strong><\/p>\n

Adding coupons to service reminders can be enticing to customers who are already receiving an OEM reminder based on vehicle mileage service intervals. It can create higher appointment \u201cshow\u201d rates. Specifically, promotions that pertain to the services that customers need will likely get that customer to schedule their much-needed service.<\/p>\n

If the service intervals primarily focus on simpler repairs or maintenance, such as oil changes, tire rotations and so on, then why not add a discount coupon in the reminder email that we are already sending out? Coupons do not have be very aggressive; even a small 10% discount can generate great results! The main goal is to make it easy for customers to book and commit to appointments.<\/p>\n

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Recommendations<\/strong><\/p>\n

Any time you have an important recommendation for a customer, you\u2019re probably hoping they\u2019ll respond positively.\u00a0 If you want to prompt them to schedule an appointment for a needed service recommendation, why not try using a promotion to give them a reason for coming in?\u00a0 Since recommendations are used for various types of service or repairs, it may be best to offer discounted labor rates, or a set dollar amount off.\u00a0 Customers who make and keep appointments for recommendations tend to be loyal customers, so why not provide them with a \u201cLoyalty Special\u201d!?<\/p>\n

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Thank You Emails<\/strong><\/p>\n

When a customer has left the shop and we send out the \u201cThank You\u201d email, we promptly ask them to leave feedback based on their recent experience at the shop.\u00a0 So why not take the opportunity to also give them a \u00a0\u201cThank You\u201d coupon? Maybe a loyalty program type of promotion, or discount on the next scheduled service or repair.\u00a0 These are great for those \u201cnew\u201d customers who maybe visited you for the very first time! Giving them incentives to return to your shop is a good way to build a relationship and make a loyal customer out of them.<\/p>\n

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Lost Customers<\/strong><\/p>\n

Mitchell 1\u2019s Social CRM team will send out emails to your customers who haven\u2019t visited the shop in 9 months or more.\u00a0 Maybe they moved away, maybe they started using a competitor\u2019s shop, or maybe they don\u2019t even have the same vehicle on file any more.\u00a0 It\u2019s hard to say why a customer hasn\u2019t received services for a long period of time, but we do know that our communications can bring those customers back (as you will see in your dashboard reports).\u00a0 Whatever the reason, it\u2019s always nice to be offered a discount or promotion \u2013 It could prompt them to make and keep an appointment.<\/p>\n

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Talk with your SocialCRM support agent today to discuss ways to attract new customers \u2013 and keep them coming back, so you can grow your bottom line.<\/p>\n

Want to learn more about SocialCRM?<\/strong>
\nRequest a FREE DEMO!<\/a><\/h2>\n

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You may also like to read more from the SocialCRM blog:<\/strong><\/p>\n