{"id":6632,"date":"2021-11-22T22:22:12","date_gmt":"2021-11-23T06:22:12","guid":{"rendered":"https:\/\/mitchell11.wpenginepowered.com\/blog\/shopconnection\/how-to-maximize-your-review-marketing-opportunity\/"},"modified":"2025-03-24T17:15:51","modified_gmt":"2025-03-25T00:15:51","slug":"how-to-maximize-your-review-marketing-opportunity","status":"publish","type":"shopconnection","link":"https:\/\/mitchell1.com\/shopconnection\/how-to-maximize-your-review-marketing-opportunity\/","title":{"rendered":"How to Maximize Your Review Marketing Opportunity"},"content":{"rendered":"

\"\"Part<\/em><\/strong> 3 of a 3-part series: Potential Customers Are Looking at Your Reviews \u00a0<\/em><\/strong><\/h3>\n

Do you know how most consumers go about finding a new automotive repair shop? The latest SureCritic survey asks consumers about the influence of consumer reviews on that process. What if we told you 90% of consumers rely on consumer reviews when deciding where to service\u00a0their vehicle \u2013 would that matter to your business success? You better believe it! This three-part blog post will explore what your online review reputation may be saying to your potential customers and how to take control of the message.<\/p>\n

Tips to Maximize Your Review Marketing<\/strong><\/p>\n

In Part 1 we discussed how taking control of your \u201conline reputation\u201d starts with collecting reviews that have been verified and how they have more credibility with consumers shopping for auto services.\u00a0 With Part 2 we focused on how responding to reviews can positively impact consumers\u2019 impression of your business.\u00a0 To complete the trio, we discuss in Part 3 a few tricks on how to maximize your review marketing opportunity.<\/p>\n

\u201cAround half of vehicle owners are willing to travel farther (56%) or pay more (49%) in order to patronize a business with higher reviews.\u201d<\/em><\/strong><\/p>\n

SureCritic\u2019s 2021 AUTOMOTIVE REVIEW INFLUENCE STUDY<\/em><\/strong><\/p>\n

It\u2019s clear according to SureCritic\u2019s 2021 AUTOMOTIVE REVIEW INFLUENCE STUDY<\/em> that consumers value the peace of mind that comes with higher online review scores and that \u2018\u2026Around half of vehicle owners are willing to travel farther (56%) or pay more (49%) in order to patronize a business with higher reviews..\u2019<\/p>\n

These loyal customers are looking for a business they can trust and one in which they can create a long-term business relationship built upon that trust. The question to ask yourself is, how can reviews help you build long-term relationships?<\/p>\n

Let\u2019s assume you take care of your customers during their visit and they in turn give you a positive review; what else can you do to build relationships using their review?\u00a0 How about by leveraging their positive review by taking it a step further and thanking them for the positive impact their review has on your business? \u00a0This can be done quite easily by just responding to positive reviews immediately afterwards, and also saying \u2018Thank You\u2019<\/em> at the front counter during their next visit. \u00a0You can click here<\/a> to read how easy Mitchell 1\u2018s SocialCRM auto shop marketing<\/a> has made to build better relationships by thanking your customers and by doing it at just the right moment.<\/p>\n

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Missed Part<\/i>s 1 and <\/i><\/i>2?<\/i><\/strong><\/h3>\n

Check out Part 1<\/i> here –\u00a0<\/i>What Are Verified Reviews and Why Are They Better?<\/a><\/strong><\/h3>\n

Check <\/i>out Part 2 here – <\/i>Responding to Reviews \u2014 Why it Matters<\/a><\/strong><\/h3>\n

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Want to learn more about SocialCRM?<\/strong>
\nRequest a FREE DEMO!<\/a><\/h2>\n

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You may also like to read more from the SocialCRM blog:<\/strong><\/p>\n