{"id":6630,"date":"2021-11-05T21:05:10","date_gmt":"2021-11-06T04:05:10","guid":{"rendered":"https:\/\/mitchell11.wpenginepowered.com\/blog\/shopconnection\/responding-to-reviews-why-it-matters\/"},"modified":"2025-03-24T17:24:56","modified_gmt":"2025-03-25T00:24:56","slug":"responding-to-reviews-why-it-matters","status":"publish","type":"shopconnection","link":"https:\/\/mitchell1.com\/shopconnection\/responding-to-reviews-why-it-matters\/","title":{"rendered":"Responding to Reviews \u2014 Why it Matters"},"content":{"rendered":"

Part 2 of a 3-Part Series: Potential Customers Are Looking at Your Reviews<\/b><\/em><\/strong><\/h2>\n

\"\"Do you know how most consumers go about finding a new automotive repair shop? The latest SureCritic survey asks consumers about the influence of consumer reviews on that process. What if we told you 90% of consumers rely on consumer reviews when deciding where to service their vehicle \u2013 would that matter to your business success? You better believe it! This three-part blog post will explore what your online review reputation may be saying to your potential customers and how to take control of the message.<\/p>\n

Responding to Reviews Really Does Matters<\/strong><\/p>\n

In Part 1 we discussed how taking control of your \u201conline reputation\u201d starts with collecting reviews that have been verified and how they have more credibility with consumers shopping for auto services.\u00a0 In Part 2 we will focus on how responding to reviews can positively impact consumers\u2019 impression of your business.<\/p>\n

\u201c70% of vehicle owners agreed that seeing shops respond to negative online reviews is important to them.\u201d<\/h3>\n

SureCritic\u2019s 2021 AUTOMOTIVE REVIEW INFLUENCE STUDY<\/em><\/strong><\/p>\n

 <\/p>\n

According to SureCritic\u2019s 2021 AUTOMOTIVE REVIEW INFLUENCE STUDY<\/em> it\u2019s quite clear that consumers want to see a business respond to online reviews, noting that \u2018\u202670% of vehicle owners agreed that seeing shops respond to negative online reviews is important to them.\u2019<\/p>\n

Of the five redeeming factors measured, a shop responding to negative reviews<\/i><\/em><\/strong> was the most impactful according to consumers. Other responses included more obvious remedies such as getting a greater quantity and higher overall percentage of positive reviews.<\/p>\n

When responding to negative reviews a great place to start is with a positive and professional tone. Making sure to maintain positivity and always re-read your response to confirm a helpful tone, and of course leave the emotional venting for a less public audience.<\/p>\n

Remember, being engaged with your customers and providing responses to good and bad reviews can go a long way to keeping your current customers and bringing you even more. Add that to Mitchell 1\u2019s SocialCRM auto shop marketing<\/a> software and you have a perfect combo to bring a strong marketing effort to your shop.<\/p>\n

 <\/p>\n

Missed Part 1? Check it out here: What Are Verified Reviews and Why Are They Better? <\/a><\/strong><\/p>\n

And stay tuned for Part 3) How to Maximize Your Review Marketing Opportunity <\/em>coming soon!<\/strong><\/p>\n

 <\/p>\n

Want to learn more about SocialCRM?<\/strong>
\nRequest a FREE DEMO!<\/a><\/h2>\n

 <\/p>\n

 <\/p>\n

\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\"\"Do you know how most consumers go about finding a new automotive repair shop? The latest SureCritic survey asks consumers about the influence of consumer reviews on that process. What if we told you 90% of consumers rely on consumer reviews when deciding where to service their vehicle \u2013 would that matter to your business success? You better believe it! This three-part blog post will explore what your online review reputation may be saying to your potential customers and how to take control of the message.<\/p>\n","protected":false},"author":1,"featured_media":9469,"parent":0,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"shopconnection-category":[1631],"shopconnection-tag":[1378],"class_list":{"0":"post-6630","1":"shopconnection","2":"type-shopconnection","3":"status-publish","4":"has-post-thumbnail","6":"shopconnection-category-shop-marketing","7":"shopconnection-tag-auto-shop-marketingnegative-reviewspart-2reviewssocial-crmsurecritic","8":"entry"},"acf":[],"_links":{"self":[{"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/shopconnection\/6630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/shopconnection"}],"about":[{"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/types\/shopconnection"}],"author":[{"embeddable":true,"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/media\/9469"}],"wp:attachment":[{"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/media?parent=6630"}],"wp:term":[{"taxonomy":"shopconnection-category","embeddable":true,"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/shopconnection-category?post=6630"},{"taxonomy":"shopconnection-tag","embeddable":true,"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/shopconnection-tag?post=6630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}