{"id":6580,"date":"2021-10-11T20:49:10","date_gmt":"2021-10-12T03:49:10","guid":{"rendered":"https:\/\/mitchell11.wpenginepowered.com\/blog\/shopconnection\/5-ways-auto-shop-marketing-has-become-more-important-than-ever-part-5\/"},"modified":"2025-01-03T08:10:47","modified_gmt":"2025-01-03T16:10:47","slug":"5-ways-auto-shop-marketing-has-become-more-important-than-ever-part-5","status":"publish","type":"shopconnection","link":"https:\/\/mitchell1.com\/shopconnection\/5-ways-auto-shop-marketing-has-become-more-important-than-ever-part-5\/","title":{"rendered":"5 Ways Auto Shop Marketing Has Become More Important Than Ever \u2013 Part 5"},"content":{"rendered":"<p><em>This is the last in our 5-part blog series on ways marketing can help your shop enhance customer engagement and bring in more business.\u00a0 <\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-57765\" src=\"https:\/\/mitchell1.com\/wp-content\/uploads\/2024\/12\/SocialCRM-5-Ways-prt-5-1.jpg\" alt=\"\" width=\"391\" height=\"391\" \/><\/p>\n<h2><strong>Part 5 &#8211;<\/strong><strong> Internet Presence &amp; Shop Website<\/strong><\/h2>\n<p>In the wake of the pandemic, the need for a quality, engaging website should be more obvious than ever before. When stay-at-home orders went into effect, many brick and mortar businesses unfortunately had to close their doors. People started spending more time at home \u2014 and online. And as people get more and more used to interacting with businesses of all sizes online, your shop\u2019s website becomes perhaps the shop\u2019s most important marketing asset.<\/p>\n<p>You may not have considered that most of your current customers start the process of scheduling an appointment by first doing an internet search and then going to your shop\u2019s website to check you out. It is very rare that a consumer will actually save a business\u2019s phone number in their phone \u2013 mostly because finding your phone number is so easily done online.<\/p>\n<p>See below for relevant auto repair content that is automatically posted on websites created for shops by the SocialCRM \u00a0<a href=\"https:\/\/mitchell1.com\/socialcrm\/localsearch\/\">auto repair shop marketing<\/a> LocalSearch service.<\/p>\n<p>Here are a few things you should be looking for with your website:<\/p>\n<ul>\n<li>Industry relevant content updates (below) \u2013 search engines present websites w relevant content first<\/li>\n<li>Increased website reliability and security \u2013 keeping your website available and up to date<\/li>\n<li>Speed and performance \u2013 search engine prioritize fast websites<\/li>\n<li>Clear call to action, with online appointment form \u2013 consumers want online appointments<\/li>\n<li><\/li>\n<li>Easily modify your website upon request \u2013 Keeping your customers in the loop at all times<\/li>\n<li>Traffic sources \u2013 know where your customer are coming from to maximize traffic<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-57828\" src=\"https:\/\/mitchell1.com\/wp-content\/uploads\/2024\/12\/1234567-1.png\" alt=\"\" width=\"288\" height=\"549\" \/><\/p>\n<p><strong>Expert Tip:<\/strong> Getting visitors to your website is important, but it\u2019s just as important to understand <em>how <\/em>they got to your site. Tracking website traffic can help you learn more about your visitors\u2019 behaviors and interests and reveals trends regarding how they got to your site. Be sure that whatever website service you choose reports on data such as organic search results, effectiveness of paid ads and social media referrals will help manage your business for long-term success.<\/p>\n<h2>Missed Part 1, 2, 3 or 4?\u00a0 Read them here:<\/h2>\n<ul>\n<li>\n<h4><a title=\"5 Ways Auto Shop Marketing Has Become More Important Than Ever \u2013 Part 1\" href=\"https:\/\/mitchell1.com\/shopconnection\/5-ways-auto-shop-marketing-has-become-more-important-than-ever-part-1\/\">5 Ways Auto Shop Marketing Has Become More Important Than Ever \u2013 Part 1<\/a><\/h4>\n<\/li>\n<li>\n<h4><a title=\"5 Ways Auto Shop Marketing Has Become More Important Than Ever \u2013 Part 2\" href=\"https:\/\/mitchell1.com\/shopconnection\/5-ways-auto-shop-marketing-has-become-more-important-than-ever-part-2\/\">5 Ways Auto Shop Marketing Has Become More Important Than Ever \u2013 Part 2<\/a><\/h4>\n<\/li>\n<li>\n<h4><a title=\"5 Ways Auto Shop Marketing Has Become More Important Than Ever \u2013 Part 3\" href=\"https:\/\/mitchell1.com\/shopconnection\/5-ways-auto-shop-marketing-has-become-more-important-than-ever-part-3\/\">5 Ways Auto Shop Marketing Has Become More Important Than Ever \u2013 Part 3<\/a><\/h4>\n<\/li>\n<li>\n<h4><a title=\"5 Ways Auto Shop Marketing Has Become More Important Than Ever \u2013 Part 4\" href=\"https:\/\/mitchell1.com\/shopconnection\/5-ways-auto-shop-marketing-has-become-more-important-than-ever-part-4\/\">5 Ways Auto Shop Marketing Has Become More Important Than Ever \u2013 Part 4<\/a><\/h4>\n<\/li>\n<\/ul>\n<h3><\/h3>\n<h2 style=\"text-align: center\"><strong>Want to learn more about SocialCRM?<\/strong><br \/>\n<a href=\"https:\/\/mitchell1.com\/support\/socialcrm-demo-request\/\">Request a FREE DEMO!<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-57765 alignleft\" src=\"https:\/\/mitchell1.com\/wp-content\/uploads\/2021\/10\/SocialCRM-5-Ways-prt-5.jpg\" alt=\"\" width=\"196\" height=\"196\" \/>Unfortunately not every auto repair shop has the benefit of services like SocialCRM auto repair marketing available in-house. But our team has identified five ways marketing can help your shop enhance customer engagement and bring in more business and we\u2019re going to share them with you in this five-part blog series\u2026here is part 5!<\/p>\n","protected":false},"author":1,"featured_media":9401,"parent":0,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"shopconnection-category":[1631],"shopconnection-tag":[1362],"class_list":{"0":"post-6580","1":"shopconnection","2":"type-shopconnection","3":"status-publish","4":"has-post-thumbnail","6":"shopconnection-category-shop-marketing","7":"shopconnection-tag-auto-shop-marketingemailhtmlmarketingsocial-crmsocial-mediawebsite","8":"entry"},"acf":[],"_links":{"self":[{"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/shopconnection\/6580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/shopconnection"}],"about":[{"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/types\/shopconnection"}],"author":[{"embeddable":true,"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/media\/9401"}],"wp:attachment":[{"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/media?parent=6580"}],"wp:term":[{"taxonomy":"shopconnection-category","embeddable":true,"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/shopconnection-category?post=6580"},{"taxonomy":"shopconnection-tag","embeddable":true,"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/shopconnection-tag?post=6580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}