{"id":6320,"date":"2021-01-12T14:00:49","date_gmt":"2021-01-12T22:00:49","guid":{"rendered":"https:\/\/mitchell11.wpenginepowered.com\/blog\/shopconnection\/how-to-be-a-text-marketing-super-hero\/"},"modified":"2026-02-04T08:37:30","modified_gmt":"2026-02-04T16:37:30","slug":"how-to-be-a-text-marketing-super-hero","status":"publish","type":"shopconnection","link":"https:\/\/mitchell1.com\/shopconnection\/how-to-be-a-text-marketing-super-hero\/","title":{"rendered":"How to Be a Text Marketing Super Hero"},"content":{"rendered":"

The quote \u201cWith great power comes great responsibility\u201d has been attributed to everyone from Winston Churchill to Spiderman, and this relationship of power-to-responsibility is certainly true for text message marketing<\/a> campaigns.<\/p>\n

The \u201cgreat power\u201d of text marketing campaigns is made obvious when your customer grants you permission to contact them in the most direct and personal way possible. The \u201cgreat responsibility\u201d starts with the FCC\u2019s requirement to get prior consent before sending automated promotional texts.<\/p>\n

The good news is that Mitchell 1 is here to help with some tips on text marketing best practices that will have you texting marketing like a super hero.<\/p>\n

Texting Best Practices<\/strong><\/h3>\n

Here are four steps to text marketing success.<\/p>\n

1. Obtain Consent – Mitchell 1 has You Covered!<\/strong><\/h3>\n

Before promotional texts can be sent, the law requires that you have \u201cexplicit\u201d permission from the customer, and that this \u201cconsent\u201d has been clearly documented. Mitchell 1 is committed to helping your shop obtain consent by sending customers an email requesting consent every 90 days. \u00a0When customers click the link in the email and agree to the promotional texting terms they become a part of your texting subscriber list.<\/p>\n

Pro Tip:<\/strong> Talk with your customers about your texting program at the front counter. You can even manually send them a consent email on-the-spot from your SocialCRM auto repair shop marketing<\/a> product.<\/p>\n

2. Add an Element of Exclusivity<\/strong><\/h3>\n

Consider what it means when one of your customers gives your permission to send them marketing texts. They\u2019re giving you access to the most direct and personal way to reach them.<\/p>\n

If your text campaigns are only providing the same promotions as your current email or website coupon then you\u2019re not giving customers a reason to sign up and continue to subscribe to texting promotions.<\/p>\n

Pro Tip:<\/strong> Successful texting campaigns offer exclusive value not offered elsewhere.<\/p>\n

3. Be Consistent With the Number of Texts You Send<\/strong><\/h3>\n

It\u2019s probably obvious that sending too many texts is a bad thing, but what about sending too few texts? Since your customer has provided you with their consent to receive texts, they obviously expect to receive yours. Text them too infrequently and they may forget that they subscribed in the first place. Then months later when you send them a text they may respond to your text with \u201cSTOP,\u201d removing them from your text subscriber list.<\/p>\n

Pro Tip:<\/strong> Start by consistently sending one text campaign per month. This is likely within your customers\u2019 expectations for receiving marketing texts from an aftermarket repair shop.<\/p>\n

4. Make Sure You\u2019re Responsive<\/strong><\/h3>\n

Because 20% of customers read a text within one minute and roughly 90% read text messages within 30 minutes, you\u2019ll want to send your campaigns during times when you\u2019re prepared to respond. If you\u2019re going to schedule a text campaign to be sent sometime in the future you\u2019ll want to set yourself a reminder so that you remember to be available to respond at that future date and time.<\/p>\n

Pro Tip:<\/strong> You can get notifications on your personal cell phone when a consumer responds to your text. The default is to receive an email notification with a link for responding, but you can also configure your SocialCRM auto repair shop marketing<\/a> product so you receive a text on your personal cell phone while still keeping your cell phone number private.<\/p>\n

For more details and to get started, talk to your SocialCRM support agent<\/a> and read this blog post, Mitchell 1\u2019s \u201cSuper-Secret\u201d Texting Feature<\/a>.<\/p>\n

 <\/p>\n

Want to learn more about SocialCRM?
\nRequest a FREE DEMO!<\/a><\/strong><\/h2>\n","protected":false},"excerpt":{"rendered":"

\"MarketingThe quote \u201cWith great power come great responsibility\u201d has been attributed to everyone from Winston Churchill to Spiderman, and this relationship of power-to-responsibility is certainly true for Texting Marketing Campaigns. The \u201cgreat power\u201d of text marketing campaigns is made obvious when your customer grants you permission to contact them in the most direct and personal way possible. The \u201cgreat responsibility\u201d starts with the FCC\u2019s requirement to get prior consent before sending automated promotional texts.<\/p>\n

The good news is that Mitchell1 is here to help with some tips on text marketing best practices that will have you texting marketing like a super hero.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"shopconnection-category":[1631],"shopconnection-tag":[1262],"class_list":{"0":"post-6320","1":"shopconnection","2":"type-shopconnection","3":"status-publish","5":"shopconnection-category-shop-marketing","6":"shopconnection-tag-expert-tipsmarketingsocial-crmtips","7":"entry"},"acf":[],"_links":{"self":[{"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/shopconnection\/6320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/shopconnection"}],"about":[{"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/types\/shopconnection"}],"author":[{"embeddable":true,"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/media?parent=6320"}],"wp:term":[{"taxonomy":"shopconnection-category","embeddable":true,"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/shopconnection-category?post=6320"},{"taxonomy":"shopconnection-tag","embeddable":true,"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/shopconnection-tag?post=6320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}