{"id":5333,"date":"2018-09-07T19:11:42","date_gmt":"2018-09-08T02:11:42","guid":{"rendered":"https:\/\/mitchell11.wpenginepowered.com\/blog\/shopconnection\/auto-shop-needs-custom-domain-email-address\/"},"modified":"2025-05-22T11:48:08","modified_gmt":"2025-05-22T18:48:08","slug":"auto-shop-needs-custom-domain-email-address","status":"publish","type":"shopconnection","link":"https:\/\/mitchell1.com\/shopconnection\/auto-shop-needs-custom-domain-email-address\/","title":{"rendered":"Why Your Auto Shop Needs a Custom Domain Email Address"},"content":{"rendered":"<p>A business\u2019 email address is undoubtedly one of the most valuable tools for staying in contact with customers and prospects. However, having the right \u201cprofessional\u201d email address can also show how a business is being managed and set the stage for how credible your business is perceived by the public. A business can choose from many options today for their email provider, but some miss the opportunity to elevate their business\u2019 professional reputation with a professional custom domain e-mail address.<\/p>\n<p>To understand the importance of a professional, custom domain email address, let\u2019s first understand the parts of an email address, and then we\u2019ll dive into what we mean by a custom domain e-mail address.<\/p>\n<h2><strong>Parts of an Email Address<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16307 size-full\" src=\"https:\/\/mitchell1.com\/wp-content\/uploads\/2018\/09\/customdomainnames.jpg\" alt=\"\" width=\"596\" height=\"381\" srcset=\"https:\/\/mitchell1.com\/wp-content\/uploads\/2018\/09\/customdomainnames.jpg 596w, https:\/\/mitchell1.com\/wp-content\/uploads\/2018\/09\/customdomainnames-300x192.jpg 300w, https:\/\/mitchell1.com\/wp-content\/uploads\/2018\/09\/customdomainnames-500x320.jpg 500w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>What\u2019s a Custom Domain Email Address?<\/strong><\/h2>\n<p>By now, you probably have already figured it out, but a custom domain email address is pretty simple. Instead of using an internet service provider\u2019s domain, you would have your company\u2019s name as the domain name. For example, it would be <strong><em>JohnDoe@YourDomain.com.<\/em><\/strong><\/p>\n<p style=\"padding-left: 30px\"><strong>Internet Service Provider<\/strong>: FranklinAutoRepair@hotmail.com<br \/>\n<strong>Custom Domain Address<\/strong>: AustinKelly@FranklinAutoRepair.com<\/p>\n<h2><strong>Why Is It Important to My Auto Shop?<\/strong><\/h2>\n<p>There are many advantages to having a custom domain for your auto repair shop.<\/p>\n<h3><strong>1.) Builds trust and authority<\/strong><\/h3>\n<p>If you haven\u2019t noticed yourself doing it yet, you probably inspect the sender more now than five years ago. With so much spam being sent to our email daily, it is easy to distrust the sender we don\u2019t recognize.<\/p>\n<p>Personally, I look at the tail end of an email to see if it is attached to a business I have subscribed to. This builds trust with the customer before they even open your email, and it builds reputation and brand authority by showing the customer that you are a legit and transparent company that has taken the time to establish yourself.<\/p>\n<h3><strong>2.) Cleaner and more memorable email<\/strong><\/h3>\n<p>Email has been around for quite some time now. The chances of getting the name you want that is distinguishable enough from another similar business can be difficult, especially if you are both coming from the same internet provider. Additionally, how often have you tried to remember someone\u2019s email, and you thought to yourself, \u201cWas it Hotmail, Gmail or Comcast?\u201d<\/p>\n<p>Let\u2019s do a test. Look at these two email addresses and, then, turn your head away from the screen. Count to 20. Which email address do you remember more?<\/p>\n<p style=\"text-align: center\">Sam.Smith@KellerAutoRepair.com<\/p>\n<p style=\"text-align: center\">OR<\/p>\n<p style=\"text-align: center\">SamSmith7243@hotmail.com<\/p>\n<h3 style=\"text-align: left\"><strong>3.) Not trapped to an internet service provider<\/strong><\/h3>\n<p>If you use a business email address that\u2019s linked to an internet service provider (ISP), like @comcast.net or @hotmail.com, you make yourself dependent on the continued use of that internet provider. Should you cancel Comcast internet or your Hotmail account be compromised and replaced, your email address goes away with it, along with all marketing efforts you used to promote that address.<\/p>\n<h2><strong>SocialCRM Offers Custom Domain E-mail Addresses<\/strong><\/h2>\n<p>As part of a recent release of services geared to help aftermarket shops take their business to the next level, Mitchell1 SocialCRM has enhanced our LocalSearch service with a NEW ADD-ON product called LocalSearch Domain Email. This new add-on product gives the shop an option to purchase 3 professional custom domain emails for $30 a month. To learn more about this feature, click here. <a href=\"https:\/\/mitchell1.com\/socialcrm\/localsearch\/\">https:\/\/mitchell1.com\/socialcrm\/localsearch\/\u00a0\u00a0\u00a0\u00a0<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>Want to learn more about SocialCRM?<br \/>\n<a href=\"https:\/\/mitchell1.com\/support\/socialcrm-demo-request\/\">Request a FREE DEMO!<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/mitchell1.com\/shopconnection\/?attachment_id=39543\" rel=\"attachment wp-att-39543\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-39543\" src=\"https:\/\/mitchell1.com\/wp-content\/uploads\/2018\/09\/customdomainnames.png\" alt=\"SocialCRM Custom Domain Email Address Parts of a Custom Domain Email Address\" width=\"150\" height=\"150\" \/><\/a>Understand the importance of a professional, custom domain email address by taking a look at the parts of an email address, what a custom domain email is and why it is important to you.<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"shopconnection-category":[1725],"shopconnection-tag":[1023],"class_list":{"0":"post-5333","1":"shopconnection","2":"type-shopconnection","3":"status-publish","5":"shopconnection-category-uncategorized","6":"shopconnection-tag-custom-domain-emailcustom-domain-email-addressescustom-domainssocial-crm-custom-domains-socialcrm-custom-domainssocial-crm-email-addressessocialcrm-custom-emails","7":"entry","8":"has-post-thumbnail"},"acf":[],"_links":{"self":[{"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/shopconnection\/5333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/shopconnection"}],"about":[{"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/types\/shopconnection"}],"author":[{"embeddable":true,"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/users\/14"}],"wp:attachment":[{"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/media?parent=5333"}],"wp:term":[{"taxonomy":"shopconnection-category","embeddable":true,"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/shopconnection-category?post=5333"},{"taxonomy":"shopconnection-tag","embeddable":true,"href":"https:\/\/mitchell1.com\/wp-json\/wp\/v2\/shopconnection-tag?post=5333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}