Running a busy repair shop? You know every second matters. Shop professionals juggle multiple tools, including ProDemand

and the ALTUS Drive, to

That’s why Mitchell 1 and Snap-on created OneProfile, a unified application launcher designed to make your repair workflow faster and easier. 

All Your Favorite Tools in One Place 

Think of it as your all-access pass to the Mitchell 1/Snap-on ecosystem for vehicle repair software. It’s a simple, powerful enhancement that brings speed and connectivity to your shop.  

The centerpiece is the new 9-Dot application launcher that puts all your Mitchell 1/Snap-on vehicle repair software applications in one place. Just click the icon and jump straight to the tool you need. 

Real Scenarios. Real Time Saved. 

Whether you’re diagnosing a tough drivability issue or managing shop documentation, OneProfile fits right into your workflow. From single-tool users to power users running multiple Mitchell 1 and Snap-on solutions, this feature saves time and keeps your shop moving. 

Here’s how: 

• One login for all your tools: Access ProDemand, TruckSeries, SUN® Collision, ALTUS Drive, SureTrack Community, and more with a single secure profile. 

• Faster Navigation: During peak shop times, a technician can jump between ProDemand and TruckSeries in seconds using the 9-Dot application launcher, reducing downtime and keeping repairs moving. 

• Quick Access to Profile Management: Adding a new tech to SureTrack or updating your shop profile? Do it with one click. Keeping your info current means you’ll always get the most relevant data for the vehicles you service. 

The Future of Shop Productivity Starts with OneProfile 

OneProfile is just the beginning. As the Mitchell 1/Snap-on ecosystem grows, this feature will lay out the foundation for a more connected, intuitive and efficient repair experience. One login. One profile. Endless productivity. 

Ready to simplify your workflow? 

Log in with OneProfile today and experience faster, smarter navigation. 

The post Introducing OneProfile: A Unified Navigation System to Quickly Access Mitchell 1/Snap-on Software Tools appeared first on Mitchell1.

Mitchell 1’s Online Appointment (OLA) feature allows customers to request service appointments directly from the shop’s website, email campaigns, or their personalized consumer page, Owner Auto Site. These appointment requests are automatically delivered to Manager SE, where shop staff can confirm, decline, or mark them as pending all without leaving Manager SE. Once confirmed, appointments are added to the shop’s schedule in Manager SE, and customers receive automated appointment reminder notifications via email or text.

This tight integration eliminates the need for manual data entry, reduces scheduling errors, and ensures that customer and vehicle information is seamlessly onboarded into the shop’s database. It’s a win-win for both shop owners and their customers.

Why Online Scheduling Matters in the Automotive Industry

Both automotive repair shops and their customers face significant challenges if there’s no online scheduling options. For the shop, increased phone traffic during busy hours creates inefficiencies as staff must spend time answering calls and manually booking appointments. Additionally, managing resources and parts becomes difficult without the ability to plan the day effectively using a reliable schedule.

For customers, the lack of real-time visibility in available time slots makes scheduling inconvenient. Long hold times on the phone can add to the frustration of the process. In fact, inefficient processes along with frustrations often drive customers to abandon that process in favor of faster, more user-friendly alternatives, which can cause a loss of business for the shop.

According to multiple studies, a sizable percentage of consumers prefer to book appointments online. For automotive shops, this shift presents a major opportunity to improve customer satisfaction and operational efficiency. Which is why the shift toward online scheduling isn’t just a trend or suggestion, it is a necessity.

Here’s why Mitchell 1’s Online Appointment scheduling solution is a game-changer

1. 24/7 Accessibility
   Customers can book appointments anytime, from any device. Whether it is late at night or during a lunch break, online scheduling meets customers where they are.
2. Reduced No-Shows
   Automated reminders and confirmations significantly reduce missed appointments.
3. Improved Workflow and Resource Allocation
   Online scheduling helps shops optimize technician availability, reduce bottlenecks, and manage shop capacity more effectively. This leads to shorter waiting times and more efficient delivery service.
4. Enhanced Customer Experience
   Online scheduling empowers customers with choice and control. They can select preferred time slots, specify services, and receive real-time updates all of which contribute to a more personalized and satisfying experience.

Final Thoughts

As the automotive industry continues to embrace digital transformation, tools like Mitchell 1’s SocialCRM and Manager SE are proving essential. By offering online scheduling, shops not only meet modern customer expectations but also unlock new levels of efficiency, productivity, and profitability.

If your shop has not yet embraced online scheduling, now is the time. With the right tools and integration, you can streamline operations, delight customers, and drive your business forward.

Coming soon – “Book It Now,” an enhanced online appointment scheduling experience including Real-time availability, Brand customization, and an improved mobile experience!

Call us at 855-307-8706 to get your FREE Marketing Assessment or to ask one of our Marketing Specialists about “Book it Now”!

The post The Power of Online Scheduling with Mitchell 1’s SocialCRM & Manager SE appeared first on Mitchell1.

In today’s digital world, having a strong online presence isn’t just a nice-to-have—it’s a must for auto repair shops that want to attract new customers and grow their business. That’s where Mitchell 1’s LocalSearch comes in.

LocalSearch is part of our SocialCRM digital marketing suite, designed to help shops like yours stand out online. Whether you’re a one-bay shop or a growing multi-location business, LocalSearch gives you the tools to get noticed by people actively searching for auto repair services in your area.

Why LocalSearch Works for You

LocalSearch offers professionally designed websites optimized for search engines like Google. These sites don’t just look great—they’re built to rank higher in search results, helping your shop get discovered by the right customers at the right time.

Recent updates include:

• Modern website themes with improved navigation
• Enhanced SEO tailored for auto repair businesses
• Optimized display of consumer reviews
• Staff pages with employee profiles and milestones

Show Off Your Team and Build Trust

One standout feature is employee recognition. You can highlight birthdays, work anniversaries, promotions, and more—right on your website and across social media platforms like Google and Facebook. Sharing these moments builds trust with potential customers and boosts morale within your team. It also helps attract new hires by showing off your shop’s culture and values.

Know What’s Working—And What’s Not

LocalSearch includes easy-to-read website analytics, allowing you to track performance, spot issues early, and see which pages visitors are engaging with. Plus, call tracking lets you monitor incoming calls and identify which marketing efforts are driving results. These insights help improve your SEO and ensure your shop shows up when customers need you most. If you want to simplify how you manage and respond to reviews, read this Reviews Made Easy article.

Fresh Content, Automatically

LocalSearch even generates SEO-rich blog content automatically, using recent services and reviews from your shop. This keeps your website fresh and relevant—without adding more to your plate.

Ready to Grow Your Shop?

Whether you’re looking to bring in new customers to your shop or build stronger relationships with your customers, LocalSearch gives you the professional website solution your shop needs to thrive.

Call us at 855-307-8706 to get your FREE Marketing Assessment or connect with one of our Marketing Specialists today!

The post Auto Repair Shop Website Design that Drive Business appeared first on Mitchell1.

For more than a few, the work repair technicians perform may be seen as magic. The truck ceases to operate as usual or quits functioning altogether. The truck goes into the shop with a problem, and in most cases comes back out working properly. How the technician knew what to fix is of little concern. The customer is simply glad the technician resolved the problem.

Perhaps even more telling, the customer expected that the truck’s problem would be corrected by the tech. With expectation, appreciation tends to be neglected.

Praise Isn’t the Point

Of course, technicians, like everyone else, enjoy being recognized for work done well. There is joy in hearing that the skills one uses make a difference. Nevertheless, those who decide to follow the path of becoming a truck technician do not do so in anticipation of receiving glowing accolades from customers.

If an aspiring technician’s hope in the truck service industry is praise, sorry to be the bearer of bad news: you picked the wrong profession.

The Itch to Know “How”

So, what drives individuals to enter the vehicle service profession? Where is the reward?

The work a technician performs is not magic. In truth, the technician will face many physical and mental demands that can be compensated with financial reward. However, few techs enter the industry believing a vast fortune and a life of leisure await.

Often, the journey to becoming a technician begins with an itch to know how a thing works. It is the scratching of the itch that results in understanding and satisfaction. In that metaphorical scratching, the technician develops and utilizes knowledge which translates to skills – not magic – to diagnose and repair vehicles.

From Toys to Trucks

What does the scratching of the itch look like from which the technician emerges?

In many instances, including my own, it started with wanting to know what was inside a toy that made the toy do things. Not surprisingly, this desire led to numerous disemboweled toys and, to my parents’ chagrin, household appliances. For those who discovered satisfaction in learning how the parts function together to perform an action, reassembling the item became the next goal.

For a technically minded individual, there is nothing quite like that first experience of putting something back together and having it work. What an amazing feeling! Then, the itch grows even stronger and the challenges more complex. The decision to become a technician evolves from those experiences and the realization that one could enjoy a good and rewarding life solving and repairing vehicles.

It’s Knowledge, Not Magic

Still, the technician knows there is no magic involved in diagnosing and repairing a truck. Knowledge and effort get the truck back on the road.

The wise technician learns early that one cannot know everything about every vehicle. The wise, and successful, technician learns how to learn. What does that mean? It means recognizing that there are many resources available – such as service information, tools and equipment, and other technicians – that can help solve problems.

It means being willing to study and set aside trial and error. It means recognizing that I am not alone on this technician journey, that there are many who appreciate and understand the joy and satisfaction in solving vehicle issues.

It is coming to know that others truly do appreciate the service I provide, even if that appreciation is infrequently shown. It is coming to see that, as a technician, my efforts may look like magic. But I know what it took to get here.

Join Us in Celebrating Repair Technicians Everywhere

This National Technician Appreciation Week, Mitchell 1 honors the hard-working professionals who keep vehicles — and lives — moving forward. Their dedication, skill, and resilience deserve more than a thank you.

Enter our giveaway for a chance to win a $200 gift card!
Help us celebrate the technicians who make a difference every day.

Official Rules

The post The Work of a Technician: Looks Like Magic, Built on Skill appeared first on Mitchell1.

2025-SuperTech Champion – Matthew Sloan, FedEx Freight

Mitchell 1 proudly congratulates Matthew Sloan, a FedEx Freight technician from Jacksonville, Florida, who was crowned the TMCSuperTech 2025 Grand Champion at the American Trucking Associations’ Technology & Maintenance Council (TMC) National Technician Skills Competitions.

The event, held September 14-18 at the Raleigh Convention Center, featured more than than120 technicians who showcased the exceptional skill that commercial vehicle technicians demonstrate every day.

Service Information Station Winners

As a long-time supporter of TMCSuperTech competitions, Mitchell 1 tested participants’ maintenance skills at its Service Information Station using TruckSeries repair information for Class 4-8 vehicles. This station has been an integral part of the competition since its inception in 2015.

This year’s top winners at the Service Information Station included:

• Professional Track: Michael Griffith of Saia, Inc, who demonstrated remarkable speed, accuracy, and mastery of TruckSeries diagnostics.
• Student Track / FutureTech: John Swink of Forsyth Technical Community College, showcasing impressive emerging talent and technical knowledge.

“The dedication and skill of this year’s competitors were truly inspiring,” said Kristy Coffman, director of Mitchell 1’s Commercial Vehicle Group. “From emerging student talent to seasoned professionals, every participant demonstrated exceptional technical skill and a commitment to excellence – highlighting the vital role technicians play in keeping the trucking industry moving.”

Highlights from TMCSuperTech 2025

The theme of this year’s event, “Ensuring Trucking’s Future Success,” featured a full slate of educational sessions, task force meetings, technical workshops, management discussions, and multi-track professional and student competitions.

The two-day competition tested the skills of powertrain and trailer technicians with:

• Day 1: Qualifying rounds
• Day 2: Finals for top performers
• FutureTech Track: Post-secondary student technician competition

Taking first place in the FutureTech Skills Competition, was Tully McKinley of Forsyth Technical Community College, who demonstrated exceptional skill and potential as an up-and-coming technician.

Celebrating a Legacy of Support

From the earliest competitions, when technicians were just becoming familiar with online repair platforms, Mitchell 1 has been there to lead the way. The company initially tested participants using TT.net, launched 20 years ago as its first online truck repair platform.

Today, the TruckSeries web-based software continues to evolve, supporting state-level competitions, company-sponsored events, and TMC FutureTech competitions.

“Mitchell 1 is proud to support these events, helping recognize and nurture the talent that powers the commercial vehicle industry,” said Coffman. “With each competition, the future of trucking grows brighter – thanks to the dedication, skill, and professionalism of the next generation of technicians.”

About TruckSeries

Mitchell 1’s TruckSeries software suite provides everything a technician needs in one convenient place:

• Labor estimates and diagnostic trouble codes
• All-Makes repair information for Class 4-8 trucks
• Interactive wiring diagrams and ADAS references
• Diagnostic tools, all accessible through a single login

It is the only software suite of its kind for medium- and heavy-duty trucks, helping technicians work efficiently, confidently and safely.

The post Mitchell 1 Celebrates Winners of TMCSuperTech 2025 appeared first on Mitchell1.

Your customers are talking – are you listening? With the new Review Insights feature in SocialCRM, turning customer reviews into a powerful marketing tool has never been easier.

Online reviews fuel your shop’s online reputation, but they need to be actively managed to attract new customers and keep loyal ones coming back. But when feedback is scattered across multiple sites, it can be difficult to spot trends or understand what customers are really saying.

The Review Insights feature in the premium LocalSearch services solves this problem – making life easier for busy shop owners. It aggregates reviews from Google, Facebook, SureCritic® and more into one simple view – and analyzes them over a 90-day rolling window.

The result? Clear insights and action items that help you improve customer satisfaction, recognize employees, and stay ahead in a competitive market.

The Challenges of Managing Online Reviews

Online reviews don’t just affect your reputation – they directly influence whether customers choose your shop or go elsewhere. But without the right marketing tools, important comments or insights can slip through the cracks.

And it’s not enough to just glance at star ratings. You need to know why a customer gave that score: was it speed of service, pricing or communication? On top of that, managing scattered data manually wastes time and means you could miss valuable opportunities to improve.

How Review Insights Transforms Review Management

Mitchell 1’s Review Insights gives you a clear, data-driven view of what’s really happening in your shop. It provides a simple, centralized way to monitor customer feedback, identify patterns and take meaningful action to improve your online reputation and customer satisfaction.

Review Insights aggregates feedback from Google, Facebook, SureCritic® and more into a single, easy-to-read dashboard. You can see the big picture at a glance.

Quick Visuals + Actionable Insights Toolbox

Review Tiles make strengths and opportunities easy to spot, while the Actionable Insights Toolbox gives step-by-step guidance to improve service, train staff and keep shop operations running smoothly.

AI-Powered Summaries

Our advanced technology scans and categorizes reviews to surface common themes in seconds, so you don’t have to spend hours reading through individual comments. You get a clear understanding of what your customers are saying — fast.

Smart, 90-Day Analysis

It’s not just about counting reviews. AI-powered summaries track trends over a rolling 90-day window, showing what customers love and where you can do better.

Link Feedback to Employees

Comments connect directly to team members, making it easy to recognize top performers and address coaching opportunities.

Always Up to Date + Fast Responses

Data refreshes automatically every 30 days, and you can reply to reviews right from the dashboard — saving time and keeping customers happy.

Real Results for Your Shop

By using Review Insights, shops can:

• Continuously improve the customer experience with actionable insights
• Build trust and reputation through timely, thoughtful engagement
• Recognize and motivate employees who deliver great service
• Save time with streamlined review management

Take Control of Your Online Reputation Today

With this powerful tool, busy shop owners can make smarter decisions, respond faster and turn reviews into a strategic advantage to help your shop grow stronger every day.

Ready to see Review Insights in action?  Learn more or request a demo today!

The post Introducing ‘Review Insights’: See What Customers Really Think About Your Auto Repair Shop appeared first on Mitchell1.

Benjamin Kirtley, 2025 Truck Technician Grand Champion.

Once again, Mitchell 1 was honored to support the Service Information Skills station at the Arkansas Technician Championship, held Friday, June 26, at the Embassy Suites Convention Center in Rogers, Arkansas. It’s always a highlight for our team to take part in these competitions and see firsthand the incredible talent and dedication of the technicians who keep our industry moving.

This year’s top honor at our station went to Benjamin Kirtley of J.B. Hunt, who not only earned the highest score at the Mitchell 1 station but also took home the title of Truck Technician Grand Champion. With his win, Benjamin secured a spot at the TMC SuperTech competition this fall, where he’ll represent Arkansas on the national stage. As the Mitchell 1 station winner, he also received a $50 Visa gift card.

The 2025 competition brought together 21 truck technicians and 17 trailer technicians, all of whom rotated through a series of challenging hands-on stations designed to test their knowledge, speed and problem-solving abilities. In the Trailer Technician competition, Jimmy Eichelberger claimed the top prize with a strong performance across all stations.

At the Mitchell 1 station, technicians were tasked with diagnosing and solving real-world repair scenarios using our TruckSeries repair information software. It’s always exciting to see competitors dive into the tool and use it to quickly find the information they need to complete a job accurately and efficiently.

We’ve supported state and national technician skills competitions for many years, and it’s something we truly value. These events give us a chance to celebrate the vital work technicians do every day and to demonstrate how the right tools – like TruckSeries – can make their jobs a little easier.

TruckSeries is Mitchell 1’s all-in-one repair information software suite for Class 4-8 trucks, offering seamless access to labor estimating, diagnostic trouble codes, repair procedures, interactive wiring diagrams, ADAS resources, and more—all from a single login.

Congratulations to Benjamin and all the competitors! We’re already looking forward to next year!

The post Mitchell 1 Congratulates Service Information Station Winner at the 2025 Arkansas Technician Championship appeared first on Mitchell1.

Starting with the QuickLink ribbon on the very first screen of ProDemand, you’ll find vehicle-specific ADAS information such as this 2015 Audi.
[Source: Mitchell 1]

If you’ve worked on a newer vehicle lately, there’s a good chance you’ve already come face to face with Advanced Driver Assistance Systems (ADAS) – even if you didn’t realize it.

ADAS is the technology behind features like lane keeping, blind spot alerts, adaptive cruise control, parking sensors and automatic emergency braking. Basically, it’s a network of cameras, radar and sensors that act like a second set of eyes for the driver.

And while it’s great for safety on the road, it adds a whole new challenge for auto repair shops.

Why Should Auto Repair Shops Care About ADAS?

Here’s the deal: These sensors and cameras are mounted in places like the windshield, bumpers, mirror, and grille — all areas you touch during everyday repairs. Something as simple as a wheel alignment, windshield replacement or bumper job can knock an ADAS component out of alignment.

And the kicker? The car won’t always throw a warning light if something’s off. But if that front-facing camera is tilted just a few degrees, the vehicle might think a road sign is a hazard and hit the brakes out of nowhere. Or the lane assist might start nudging the car when it doesn’t need to. That’s why recalibrating ADAS systems after certain repairs isn’t optional — it’s critical.

Recalibration: Static, Dynamic, or Both

Once an ADAS component is moved — even slightly — you need to get it back in spec. That means recalibrating it to OEM requirements. There are two main types:

• Static Calibration – Done in the shop with targets and special tools. It requires clear space and accurate measurements.
• Dynamic Calibration – Done out on the road while the vehicle drives under specific conditions, so the system can re-learn its surroundings.

Some vehicles require one or the other. Many require both.

Either way, if you’re working on ADAS-equipped cars (and you are), you need access to precise instructions and procedures to get vehicles back on the road safely.

What Exactly Is in an ADAS System?

ADAS isn’t one piece of technology — it’s a network of safety systems, often working together. A few common components include:

• Cameras – Detects lane lines, traffic signs and pedestrians.
• Radar – Measures how far away other vehicles are (great for adaptive cruise control).
• Ultrasonic sensors – Helps with parking and low-speed maneuvers.
• LiDAR (on some vehicles) – Uses lasers for detailed, real-time mapping of the surroundings.

When one part of the system is off, it can throw off everything else it talks to. That’s why it’s important to know how each piece fits into the bigger picture.

How ProDemand Makes It Easier to Service ADAS

ProDemand lets you know at a glance if the components associated with the vehicle’s ADAS feature will require calibration, special tools like targets, or a scan tool to complete the job.
[Source: Mitchell 1]

Right from the 1Search home screen, it gives you everything you need to handle ADAS on any vehicle. Once you select a vehicle, a single click on the ADAS Quick Link gives you immediate access to a detailed table that lists all the ADAS features on that vehicle — along with the specific components involved in each system.

You’ll see some “common” components like cruise control module, park assist sensor and outside view camera. Or you might come across “unusual” ones like yaw/acceleration sensor, object detection sensor or forward-looking radar module.

ProDemand clearly indicates if any of these components require calibration, special tools or a scan tool to complete the repair properly. And instead of jumping between multiple tabs or documents, all relevant ADAS information is pulled together in one easy-to-read table. This format gives you a complete understanding of the ADAS system at a glance — no extra searching required.

From that table, you can select any component to launch 1Search Plus, which delivers OEM repair and calibration procedures in a clean, card-style layout. If you need to dig deeper, just open a card to find everything you need — whether it’s system descriptions, step-by-step instructions, or safety precautions.

With ProDemand’s ADAS features, there’s no hunting for details, no endless scrolling — just clear, accurate information right when you need it, helping you complete the job safely, efficiently and with total confidence.

Here’s the Bottom Line

If your shop is doing alignments, windshield replacements, bumper repairs or suspension work — you’re already working with ADAS, whether you realized it or not.

These systems aren’t going away. In fact, they’re becoming standard on more vehicles every year. The shops that stay informed, invest in training, and rely on accurate repair information will be the ones that stay ahead of the curve.

With ProDemand’s ADAS Quick Links, you’ll have the details you need — fast. From calibration requirements to component locations and OEM procedures, everything is right at your fingertips. That means safer, more accurate, and more profitable repairs for your shop.

Want to Learn More?

Schedule a free, no obligation demo today to see how ProDemand can keep you ahead of the curve. Click here

The post ADAS in the Auto Repair Shop: What You Need to Know Now appeared first on Mitchell1.

Step 1: Visit the Password Reset Page. Go to https://www.prodemand.com/, click Login, and then “Forgot Password”.

Step 2: Enter Your Username. Input the username associated with your account and click “Submit.” If you do not know it, select “Forgot username? Click here”.

Step 3: Enter Your Email Address. Input the email address associated with your account and click “Submit.”

Step 4: Check Your Email. You’ll receive an email with a secure password reset link.

Step 5: Follow the Link. Click the link in the email to access the password reset page.

Step 6: Create a New Password. Enter and confirm your new password, then click “Reset Password” to update it.

Step 7: Log In. Return to https://www.prodemand.com/ and sign in with your new password.

Important Notes:

• Security questions will no longer be necessary for password retrieval OR account creation
• If you do not know your username and have an email address associated with both a technician and shop account, you will be prompted to call or email in for support

And that’s it! With just a few quick steps, you’re back in and ready to access the industry-leading repair information software you rely on every day. If you run into any issues or have questions along the way, our support team is always here to help. Don’t hesitate to reach out—we’ve got your back!

The post Trouble Logging In? Reset Your Password in Minutes appeared first on Mitchell1.

Mitchell 1 SocialCRM offers a suite of marketing services to help automotive shop owners establish rock-solid relationships with their customers. One of the most powerful features we provide is our timely email campaigns – ranging from maintenance reminders to thank you notes and more. A key factor determining the success of these email marketing campaign often comes down to the look-and-feel of the email itself.

Our Mitchell 1 SocialCRM team is always looking for ways to improve our marketing services. That’s why we felt It was time to give our email templates a makeover that will captivate your customers and keep them engaged.

Now, let’s talk about the magic of a well-designed email template. A fresh design can elevate your brand’s personality and make your content shine like a diamond. So, we’ve tossed out those old templates and enhanced our offering.

Get ready to wow your customers with all-new email templates that include customizable features, vibrant color options and eye-catching layouts!

Revamping our email templates will not only help boost open rates and engagement, but also give the shop’s brand the shine it deserves. It’s time to make your emails pop and keep your customers coming back for more!

The post Unlock a new level of customer engagement: Introducing our Enhanced Email Templates appeared first on Mitchell1.