SAN DIEGO, Calif., March 9, 2026

The recipient will receive a $2,500 scholarship, a $500 check and roundtrip airfare and accommodations for the winner and a guest to attend the North American Council of Automotive Teachers (NACAT) conference to be held June 15-18 in Sacramento, California.

“With the deadline quickly approaching, we encourage students to complete their applications for a chance to win the 2026 Mitchell 1 Automotive Technology Scholarship,” said Cami Hermann, director of marketing at Mitchell 1. “This is an excellent opportunity for a student to support their future in automotive technology – apply today.”

To be eligible for the Mitchell 1 scholarship, applicants must be current students majoring in automotive technology or auto shop repair coursework and meet the following criteria:

• Nomination from his or her NACAT instructor
• Minimum overall 3.0 grade point average
• Planning to attend, or currently enrolled in, an accredited college or university
• U.S. or Canadian citizen

By completing a single online application, students will also be considered for multiple scholarships for which they are eligible. The streamlined website allows applicants to view the details of all scholarships available and continue to update their application until the March 31 deadline.

For more information, visit mitchell1.com, call (888) 724-6742, or locate an independent sales consultant at www.mitchell1.com/my-rep.

About Mitchell 1:

As a member of the Snap-on^® Total Shop Solutions brand family, Mitchell 1 has been a leading provider of repair information solutions to the motor vehicle industry for more than 100 years. Mitchell 1 offers a complete line of integrated repair software and services, including vehicle repair information, business management and shop marketing services, to help automotive and commercial truck professionals improve productivity and profitability. For more information, visit the company’s website at mitchell1.com.

Media Inquiries:

Janet Dayton
Marketing Communications, Mitchell 1
Janet.Dayton@mitchell1.com

Lynn Konsbruck
Maximum Marketing Services
773-547-0488
lkonsbruck@maxmarketing.com

The post Mitchell 1 Reminds Students to Apply for Automotive Technology Scholarship by March 31 appeared first on Mitchell1.

SAN DIEGO, Calif., Feb. 24, 2026

“We are excited to participate in ATI’s SuperConference and demonstrate how our marketing services can help shop owners attract and retain customers, improve their online visibility and save valuable time through automation,” said Marcus Mackell, director of SocialCRM services at Mitchell 1. “The annual conference is the perfect opportunity to demonstrate how SocialCRM empowers repair shops to achieve their marketing goals and thrive in today’s economy.”

At the event, Mitchell 1 will highlight new enhancements to SocialCRM + LocalSearch services that help shops better manage customer reviews, streamline online appointment scheduling and strengthen their digital presence. New capabilities provide actionable insights from customer feedback, enable direct appointment booking through Google Business Profiles and offer updated website designs that enhance brand image and attract new customers.

Together, these features are part of Mitchell 1’s Google Optimization Suite, which simplifies digital marketing and helps repair shops increase visibility, improve customer engagement and drive business growth.

The ATI SuperConference 2026 will be held March 18-21 at the Hyatt Regency Grand Cypress Resort in Orlando, Florida. For more information or to register to attend, visit the SuperConference registration page.

For more information about Mitchell 1, visit mitchell1.com, call (888) 724-6742, or locate an independent sales consultant at www.mitchell1.com/my-rep.

About Mitchell 1:

As a member of the Snap-on^® Total Shop Solutions brand family, Mitchell 1 has been a leading provider of repair information solutions to the motor vehicle industry for more than 100 years. Mitchell 1 offers a complete line of integrated repair software and services, including vehicle repair information, business management and shop marketing services, to help automotive and commercial truck professionals improve productivity and profitability. For more information, visit the company’s website at mitchell1.com.

Media Inquiries:

Janet Dayton
Marketing Communications, Mitchell 1
Janet.Dayton@mitchell1.com

Lynn Konsbruck
Maximum Marketing Services
773-547-0488
lkonsbruck@maxmarketing.com

The post Mitchell 1 to Showcase SocialCRM Auto Shop Marketing Service at 2026 SuperConference in Orlando, Florida appeared first on Mitchell1.

Pictured at the 2025 Vision Show, Mitchell 1’s Ross Whiteley (top photo) and Robert Crull (inset photo) demonstrate the latest auto repair solutions to shop professionals, automotive students and educators.

SAN DIEGO, Calif., Feb. 9, 2026 – Mitchell 1 will highlight the latest innovations and feature enhancements across its integrated suite of auto repair, shop management and marketing solutions at the 2026 VISION Hi-Tech Training & Expo, scheduled for March 5-8 in Overland Park, Kansas. Attendees are invited to visit Booth 719 to learn how Mitchell 1’s software and services are helping to shape the future of automotive repair.

“We’re looking forward to exhibiting at the upcoming VISION High-Tech Training & Expo again this year and demonstrating how our software and solutions are advancing the industry,” said Cami Hermann, director of marketing for Mitchell 1. “With a strong focus on training and education, the expo is a great opportunity to connect with shop owners, service writers and technicians, as well as teachers and students who rely on our software in the classroom.”

Mitchell 1 representatives will be on hand to demonstrate the following products and enhanced features:

SHOP MANAGEMENT: Manager SE

• Integrated Estimating and Digital Vehicle Inspection Tools – A connected approach that brings data-driven estimating and multi-point inspection data together to streamline workflows, improve decision-making and help shops move faster while identifying more profitable repair opportunities.

REPAIR INFORMATION: ProDemand^®

• Search Enhancements: “Did You Mean” – This new feature within the 1Search Plus dashboard helps technicians and service writers find the right information faster by automatically suggesting correct industry terms when typos or extra characters are entered in the search bar, keeping technicians focused on the repair rather than troubleshooting searches.

SHOP MARKETING: SocialCRM + LocalSearch

• Review Insights – This enhancement consolidates, analyzes and provides actionable insights from customer reviews across multiple review platforms, including Google, Facebook and SureCritic. It gives shops a clear snapshot of customer sentiment to help improve performance and build stronger customer relationships and grow their business

For more information and to register for the VISION Hi-Tech Training & Expo, visit https://visionkc.com

For more information about Mitchell 1, visit mitchell1.com, call (888) 724-6742, or locate an independent sales consultant at www.mitchell1.com/my-rep.

About Mitchell 1:

As a member of the Snap-on^® Total Shop Solutions brand family, Mitchell 1 has been a leading provider of repair information solutions to the motor vehicle industry for more than 100 years. Mitchell 1 offers a complete line of integrated repair software and services, including vehicle repair information, business management and shop marketing services, to help automotive and commercial truck professionals improve productivity and profitability. For more information, visit the company’s website at mitchell1.com.

Media Inquiries:

Janet Dayton
Marketing Communications, Mitchell 1
Janet.Dayton@mitchell1.com

Lynn Konsbruck
Maximum Marketing Services
773-547-0488
lkonsbruck@maxmarketing.com

The post Mitchell 1 to Showcase Latest Product Innovation at the 2026 VISION Hi-Tech Training & Expo appeared first on Mitchell1.

SAN DIEGO, Calif., Feb. 2, 2026 – Mitchell 1 is now accepting applications for its annual Automotive Technology Scholarship, designed to support students pursuing careers in the auto repair industry. High school seniors and college students in the U.S. and Canada are encouraged to apply for the scholarship through March 31 by visiting the Automotive Aftermarket Scholarship Central website at  www.AutomotiveScholarships.com.

“We’re proud to continue our sponsorship of the Mitchell 1 Automotive Technology Scholarship as it helps students build the technical knowledge and real-world skills they need to pursue rewarding careers in vehicle maintenance and repair,” said Cami Hermann, director of marketing at Mitchell 1.

The recipient will receive a $2,500 scholarship, a check for $500 and roundtrip airfare and accommodations for the winner and a guest to attend the North American Council of Automotive Teachers (NACAT) conference held June 15-18 in Sacramento, California.

To be considered for the Mitchell 1 scholarship, applicants must be a current student majoring in automotive technology / auto shop repair course work and meet the following criteria:

• Nomination from his/her NACAT instructor
• Minimum overall 3.0 grade point average
• Planning to attend an accredited college or university or already enrolled in an accredited college or university
• A U.S. or Canadian citizen

By completing a single application online, students will also be considered for multiple scholarships for which they are eligible. The streamlined website allows applicants to view the details of all scholarships available and continue to update their application until the March 31 deadline.

For more information about Mitchell 1, visit www.mitchell1.com, call (888) 724-6742, or locate an independent sales consultant at mitchell1.com/my-rep.

About Mitchell 1:

As a member of the Snap-on^® Total Shop Solutions brand family, Mitchell 1 has been a leading provider of repair information solutions to the motor vehicle industry for more than 100 years. Mitchell 1 offers a complete line of integrated repair software and services, including vehicle repair information, business management and shop marketing services, to help automotive and commercial truck professionals improve productivity and profitability. For more information, visit the company’s website at mitchell1.com.

Media Inquiries:

Janet Dayton
Marketing Communications, Mitchell 1
Janet.Dayton@mitchell1.com

Lynn Konsbruck
Maximum Marketing Services
773-547-0488
lkonsbruck@maxmarketing.com

The post Applications Now Accepted for the 2026 Mitchell 1 Automotive Technology Scholarship appeared first on Mitchell1.

Tim McDonnell leads a sold-out Shop Management Workshop last April in Philadelphia, Pennsylvania

SAN DIEGO, Calif. – Jan. 26, 2026 – Registration is now open for the Mitchell 1 Spring Shop Management Workshop, scheduled for April 23-25 in Scottsdale, Arizona. This workshop is designed to help professional service advisors, shop owners and managers unlock the full potential of the Manager SE and ShopKey^® Management systems to help grow their businesses.

Topics covered include program setup values, inventory, reporting and advanced transactions as well as integration with the latest multi-supplier aftermarket catalogs. Attendees will also learn more about new features, including the award-winning Job View feature, and advanced estimating and digital vehicle inspection tools.

The workshop will be led by Tim McDonnell, senior product marketing manager for Manager SE, and Dan Johnson, product manager for Mitchell 1’s management software solutions. The technical support team will also be onsite for one-to-one training and to answer questions throughout the event.

“By learning from the Mitchell 1 experts, participants will have the opportunity to gain a deeper understanding of the software’s workflow features,” said McDonnell. “In addition, attendees will have the chance to network and connect with other shop professionals while uncovering the latest product enhancements that will help maximize their shop efficiency, repair services and customer communications.”

The registration fee is $325 per attendee, which includes the workshop materials, breakfast, lunch, evening reception and certification of completion. Attendees will also learn more about Mitchell 1’s SocialCRM shop marketing services and ProDemand^® auto repair software.

To learn more or to register, visit https://get.mitchell1.com/2026-spring-shop-management-workshop.

For more information about Mitchell 1, visit www.mitchell1.com, call (888) 724-6742, or locate an independent sales consultant at www.mitchell1.com/my-rep.

About Mitchell 1:

As a member of the Snap-on^® Total Shop Solutions brand family, Mitchell 1 has been a leading provider of repair information solutions to the motor vehicle industry for more than 100 years. Mitchell 1 offers a complete line of integrated repair software and services, including vehicle repair information, business management and shop marketing services, to help automotive and commercial truck professionals improve productivity and profitability. For more information, visit the company’s website at mitchell1.com.

Media Inquiries:

Janet Dayton
Marketing Communications, Mitchell 1
Janet.Dayton@mitchell1.com

Lynn Konsbruck
Maximum Marketing Services
773-547-0488
lkonsbruck@maxmarketing.com

The post Registration Now Open for the Mitchell 1 Spring Shop Management Workshop in Scottsdale appeared first on Mitchell1.

SAN DIEGO, Calif., Jan. 14, 2026

One winner of a $100 gift card was announced on the Mitchell 1 Facebook page every Thursday for five weeks. The winners include:

• Mark Bittinger – Tom’s Auto Service of Apollo LLC
• Jacob Landis – Shawleytown Auto Repair and Signs LLC
• Theodore Ostronic – Unique Auto
• David Stockman – Twisted Wrenches Garage
• Rafael Suarez – Jack Furrier Tire & Auto Care

“Thanks to everyone who entered our ‘Thank You Thursdays!’ sweepstakes and congratulations to the lucky gift card winners,” said Cami Hermann, director of marketing at Mitchell 1. “We hope this token of our appreciation helped make the holidays a little brighter. Keep an eye on our Facebook page for more exciting sweepstakes to come.”

For more information about Mitchell 1, visit www.mitchell1.com, call (888) 724-6742, or locate an independent sales consultant at www.mitchellrep.com.

About Mitchell 1:

As a member of the Snap-on^® Total Shop Solutions brand family, Mitchell 1 has been a leading provider of repair information solutions to the motor vehicle industry for more than 100 years. Mitchell 1 offers a complete line of integrated repair software and services, including vehicle repair information, business management and shop marketing services, to help automotive and commercial truck professionals improve productivity and profitability. For more information, visit the company’s website at mitchell1.com.

Media Inquiries:

Janet Dayton
Marketing Communications, Mitchell 1
Janet.Dayton@mitchell1.com

Lynn Konsbruck
Maximum Marketing Services
773-547-0488
lkonsbruck@maxmarketing.com

The post Mitchell 1 Names Lucky Winners of its ‘Thank You Thursdays!’ Holiday Sweepstakes appeared first on Mitchell1.

SAN DIEGO, Calif. – Dec. 2, 2025 – Mariano Rubio of Covina, California, was named the 2025 Mitchell 1 / National Institute for Automotive Service Excellence (ASE) Master Technician of the Year during the ASE Service Professionals Awards banquet, held recently in Savannah, Georgia.

“Mitchell 1 is proud to recognize Mariano Rubio as this year’s ASE Master Technician of the Year,” said Cami Hermann, director of marketing at Mitchell 1. “Mariano’s exemplary performance each and every day makes him an outstanding example of excellence in the automotive industry.”

As the award recipient, Rubio received an all-expense paid trip to attend the ASE awards banquet, including airfare and hotel, and a $1,000 cash prize.

For the past 15 years, Rubio has been an automotive instructor at Citrus College in Glendora, California. He currently teaches automatic transmission and HVAC repair in the Toyota T-TEN program, drivetrain and advanced vehicle electrical systems in the medium and heavy-duty truck program and standby generator repair, including diesel engine repair, AC generator inspection and AC electrical fundamentals. Rubio also heads the engineering program, where he teaches classes in engineering graphics, mechanics of materials and engineering numerical computations.

In addition to his instructor roles, Rubio serves as an advisor to the Citrus Automotive, Physics and Engineering (CAPE) design team, where he is helping students build a gasoline and electric high-mileage vehicle to compete in the Shell Eco-marathon. He is also the advisor to the college’s engineering club.

When he’s not at Citrus College, Rubio works as a diagnostic technician at Young’s Automotive in Covina, California and as a crash accident investigator for Peter R. Thom & Associates Inc. He is also pursuing a doctoral degree in mechanical engineering at the Viterbi School of Engineering at the University of Southern California (USC). In addition, Rubio has coauthored papers on transient pulsed plasma ignition sources for internal combustion engines, extreme-lean hydrogen mixtures and single fuel ammonia combustion engines.

From left: Dave Johnson, ASE President and CEO; Mariano Rubio, Mitchell 1 ASE Master Technician of the Year; Thomas Southward, director of content engineering at Mitchell 1; and Jason Rainey, who serves as ASE Chairman and NAPA Auto Care Vice President.

Rubio holds ASE certifications in A1-A9, T1-T8, L1, L2, L3, F1, C1, G1 and X1. He has also earned certifications in GSA Apprentice, NFPA 70-E High Voltage Safety, MACS Section 609 and SOLIDWORKS CAD Design Associate.

Rubio credits his father, Mariano Rubio Sr., who has been an ASE certified technician since the late ‘70s, with inspiring him to follow in his footsteps. He also recognizes his high school automotive teacher, Brad Walsh, for guiding him through his auto shop classes and encouraging his first job at a Toyota dealership.

To qualify for the Technician of the Year award, the winner must achieve the status of ASE Master Certification, pass one or more of the A1-A8 automotive tests with the highest scores within the past 12 months and maintain the highest average passing score across all automobile tests within the past five years.

For more information about Mitchell 1, visit mitchell1.com, call (888) 724-6742. To locate an independent sales consultant, please visit  mitchell1.com/my-rep.

About Mitchell 1:

As a member of the Snap-on^® Total Shop Solutions brand family, Mitchell 1 has been a leading provider of repair information solutions to the motor vehicle industry for more than 100 years. Mitchell 1 offers a complete line of integrated repair software and services, including vehicle repair information, business management and shop marketing services, to help automotive and commercial truck professionals improve productivity and profitability. For more information, visit the company’s website at mitchell1.com.

Media Inquiries:

Janet Dayton
Marketing Communications, Mitchell 1
Janet.Dayton@mitchell1.com

Lynn Konsbruck
Maximum Marketing Services
773-547-0488
lkonsbruck@maxmarketing.com

The post Mariano Rubio Receives 2025 Mitchell 1 / ASE Master Technician of the Year Award appeared first on Mitchell1.

SAN DIEGO, Calif., Nov. 24, 2025

“The ‘Thank You Thursdays!’ sweepstakes is the perfect way to ‘thank’ automotive service professionals across the country for their hard work and dedication to keeping motorists safely driving on our roadways,” said Cami Hermann, director of marketing at Mitchell 1. “We hope this token of our appreciation makes the holiday season a little brighter for the lucky winners.”

To enter the “Thank You Thursdays!” sweepstakes, visit Mitchell 1 on Facebook and click on the link to fill out the online form by Thursday, Dec. 18, 2025. Each entry is valid for the duration of the sweepstakes period.

For more information, visit mitchell1.com, call (888) 724-6742, or locate an independent sales consultant at mitchell1.com/my-rep.

About Mitchell 1:

As a member of the Snap-on^® Total Shop Solutions brand family, Mitchell 1 has been a leading provider of repair information solutions to the motor vehicle industry for more than 100 years. Mitchell 1 offers a complete line of integrated repair software and services, including vehicle repair information, business management and shop marketing services, to help automotive and commercial truck professionals improve productivity and profitability. For more information, visit the company’s website at mitchell1.com.

Media Inquiries:

Janet Dayton
Marketing Communications, Mitchell 1
Janet.Dayton@mitchell1.com

Lynn Konsbruck
Maximum Marketing Services
773-547-0488
lkonsbruck@maxmarketing.com

The post Mitchell 1 Sweepstakes ‘Thanks’ Automotive Service Professionals this Holiday Season appeared first on Mitchell1.

SAN DIEGO, Calif., Oct. 27, 2025 – Mitchell 1 has enhanced its award-winning 1Search Plus dashboard in its repair information products with a new feature called “Did You Mean.” This powerful upgrade helps technicians and service writers find the right information faster by automatically suggesting corrected industry terms when typos or extra characters are entered in the search bar. The upgrades were made to ProDemand® and Shopkey® Pro auto repair information and TruckSeries software for Class 4-8 vehicles.

“A single mistyped word shouldn’t slow down a repair,” said Nick DiVerde, senior director of product management at Mitchell 1. “We know how critical it is for technicians and service writers to get accurate information quickly. With ‘Did You Mean,’ 1Search Plus becomes even more powerful, ensuring every search gets them closer to the right fix. That means faster repairs, more satisfied customers and greater productivity in the shop.”

Searching for the right repair information can often be derailed by a single mistyped character. With “Did You Mean,” users no longer waste time retyping or guessing. The new functionality goes beyond standard type-ahead features by acting as a smart safety net that keeps searches on track.

By automatically recognizing misspelled or mistyped terms, “Did You Mean” instantly suggests correctly spelled search terms, helping technicians stay focused on the repair instead of troubleshooting their search.

For example, the term “alternator” is frequently misspelled in search queries, appearing as alteranator, altenator, alternater, altanator or altinator. With “Did You Mean,” 1Search Plus suggests the correct spelling so users stay on track without wasting time.

“With this enhancement, Mitchell 1 reinforces its commitment to delivering the industry’s most powerful and accurate search experience for auto repair professionals,” concluded DiVerde.

About Mitchell 1:

Mitchell 1, a member of the Snap-on® Total Shop Solutions brand family, has provided quality repair information solutions to the vehicle industry for over 100 years. Its key products include ProDemand® automotive repair & diagnostic information;  Manager SE  shop management software; TruckSeries repair & diagnostic information for Class 4-8 trucks; and SocialCRM shop marketing and customer engagement services. For more information about Mitchell 1, visit www.mitchell1.com, call (888) 724-6742, or locate an independent sales consultant www.mitchell1.com/my-rep.

Media Contacts:
Janet Dayton
Mitchell 1
858-391-5251
Janet.Dayton@mitchell1.com

Lynn Konsbruck
Maximum Marketing Services
773-547-0488
lkonsbruck@maxmarketing.com

The post Mitchell 1 Enhances Search Capabilities with ‘Did You Mean’ Feature in Repair Information Products appeared first on Mitchell1.

Attendees can get an exclusive first look at these solutions, and more, at two venues: the Specialty Equipment Market Association (SEMA) Show, Nov. 4-7 at the Las Vegas Convention Center, Booth #11239 – North Hall / Business Services, and the Automotive Aftermarket Products Expo (AAPEX), Nov. 4-6 at the Venetian Convention & Expo Center, Booth #A1044 – Level 2 / Business Services.

“We’re excited to showcase the next evolution of Mitchell 1’s technology at SEMA and AAPEX, particularly the debut of a ground-breaking feature that will deliver the fastest, most accurate estimating experience in shop management,” said Nick DiVerde, senior director of product management for Mitchell 1.

“This innovative tool simplifies one of the most complex, time-consuming steps in the repair process, saving shops hours every day. It delivers a complete, precise estimate with one search, keeping work flowing smoothly, improving the customer experience and expediting approvals,” DiVerde added. “It’s just another way we’re helping shops operate more efficiently and profitably through smarter, more connected solutions.”

Key enhancements to be highlighted include:

SHOP MANAGEMENT: Manager SE

• Estimating, Powered by the Snap-on Digital Engine– This new platform simplifies the estimating process by delivering instant, accurate job quotes based on millions of vehicle-specific parts and labor data points. It allows estimators/service writers to quickly build estimates by searching for any part, job, maintenance interval or labor operation. The powerful search engine delivers targeted results from nearly 5 million unique Mitchell 1 labor times, 3.5 million OEM parts and over 3 billion validated repair records. It saves time, reduces bottlenecks and increases profitability.
• Manager SE Inspections – This next-generation multi-point inspection (MPI) tool takes mobile vehicle inspections to new heights. Fully integrated with powerful Job View interface, this optional feature works in perfect synch with Manager SE, linking inspections, estimates and approvals in one seamless workflow. It improves trust and transparency with customers, speeds approvals and helps shops deliver faster, more efficient service.

REPAIR INFORMATION: ProDemand^®
Search Enhancements: “Did You Mean” – This new feature within the 1Search Plus dashboard helps technicians and service writers find the right information faster by automatically suggesting correct industry terms when typos or extra characters are entered in the search bar, keeping technicians focused on the repair rather than troubleshooting searches.

SHOP MARKETING: SocialCRM + LocalSearch

• Book it Now – This powerful new feature transforms the appointment scheduling experience, allowing consumers to instantly book online with real-time availability. Coming soon in LocalSearch services, Book it Now builds on the existing Online Appointments feature in Manager SE. It features an enhanced mobile view experience and customizable forms that streamline scheduling for both shops and customers. Shops can control availability and specify related services, giving customers the flexibility to tailor their appointments as needed.
• Review Insights – This enhancement consolidates, analyzes and provides actionable insights from customer reviews across multiple review platforms, including Google, Facebook and SureCritic. It gives shops a clear snapshot of customer sentiment to help improve performance and build stronger customer relationships and grow their business.

Everyone who participates in a product demonstration at the Mitchell 1 SEMA Show booth will be entered into a raffle for a chance to win a Snap-on 55” Classic Series Roll Cab Toolbox. In addition, Mitchell 1 is offering a special discount on all products purchased during the SEMA Show and AAPEX.

For more information about Mitchell 1, visit www.mitchell1.com, call (888) 724-6742, or locate an independent sales consultant at www.mitchell1.com/my-rep.

About Mitchell 1:

As a member of the Snap-on^® Total Shop Solutions brand family, Mitchell 1 has been a leading provider of repair information solutions to the motor vehicle industry for more than 100 years. Mitchell 1 offers a complete line of integrated repair software and services, including vehicle repair information, business management and shop marketing services, to help automotive and commercial truck professionals improve productivity and profitability. For more information, visit the company’s website at mitchell1.com.

Media Contacts:
Janet Dayton
Mitchell 1
858-391-5251
Janet.Dayton@mitchell1.com

Lynn Konsbruck
Maximum Marketing Services
773-547-0488
lkonsbruck@maxmarketing.com

The post Mitchell 1 Unveils Next-Generation Estimating, Inspection and Marketing Tools at 2025 SEMA and AAPEX Shows appeared first on Mitchell1.