SAN DIEGO, Calif., March 17, 2026

“We’re making it easier than ever for shops to turn online searches into confirmed appointments with Book it Now,” said Marcus Mackell, director of SocialCRM services at Mitchell 1. “It helps shops connect with customers at the moment they’re ready to book, driving more leads, appointments and sales while creating a smooth, hassle-free experience.”

The new product integrates directly with Mitchell 1’s Manager SE shop management system, displaying real-time availability and automatically syncing with both the shop’s Google and Manager SE calendars. Shops can also customize their appointment request page to reflect their brand identity and view scheduled appointments on mobile devices.

Connected shops will feature a new appointment link on their Google Business Profile. With just a few clicks, prospects or customers can select the services they need, select a date and time and add the appointment directly to their Google calendars.

“Increased engagement on a shop’s Google Business profile strengthens local SEO, helping shops rank higher in search results,” Mackell added. “It also opens the door to 24/7 booking opportunities, without the need for phone calls, benefiting both the shop and its customers.”

Mitchell 1’s SocialCRM shop marketing service provides the best and most comprehensive way to reach an entire customer database with unique marketing messages and campaigns. Auto repair shops can retain existing customers with automated service reminders, thank-you messages and targeted e-mail promotions as well as attract new customers through verified reviews, professional websites and increased internet visibility. SocialCRM is integrated with Manager SE, the industry-leading shop management software, for immediate access to vital customer details and insights.

For more information about Mitchell 1, visit www.mitchell1.com, call (888) 724-6742, or locate an independent sales consultant at www.mitchell1.com/my-rep.

About Mitchell 1:

As a member of the Snap-on^® Total Shop Solutions brand family, Mitchell 1 has been a leading provider of repair information solutions to the motor vehicle industry for more than 100 years. Mitchell 1 offers a complete line of integrated repair software and services, including vehicle repair information, business management and shop marketing services, to help automotive and commercial truck professionals improve productivity and profitability. For more information, visit the company’s website at www.mitchell1.com.

Media Inquiries:

Janet Dayton
Marketing Communications, Mitchell 1
Janet.Dayton@mitchell1.com

Lynn Konsbruck
Maximum Marketing Services
773-547-0488
lkonsbruck@maxmarketing.com

The post Mitchell 1 Unveils ‘SocialCRM Book it Now’ Product in its Shop Marketing Services appeared first on Mitchell1.

SAN DIEGO, Calif., Feb. 24, 2026

“We are excited to participate in ATI’s SuperConference and demonstrate how our marketing services can help shop owners attract and retain customers, improve their online visibility and save valuable time through automation,” said Marcus Mackell, director of SocialCRM services at Mitchell 1. “The annual conference is the perfect opportunity to demonstrate how SocialCRM empowers repair shops to achieve their marketing goals and thrive in today’s economy.”

At the event, Mitchell 1 will highlight new enhancements to SocialCRM + LocalSearch services that help shops better manage customer reviews, streamline online appointment scheduling and strengthen their digital presence. New capabilities provide actionable insights from customer feedback, enable direct appointment booking through Google Business Profiles and offer updated website designs that enhance brand image and attract new customers.

Together, these features are part of Mitchell 1’s Google Optimization Suite, which simplifies digital marketing and helps repair shops increase visibility, improve customer engagement and drive business growth.

The ATI SuperConference 2026 will be held March 18-21 at the Hyatt Regency Grand Cypress Resort in Orlando, Florida. For more information or to register to attend, visit the SuperConference registration page.

For more information about Mitchell 1, visit mitchell1.com, call (888) 724-6742, or locate an independent sales consultant at www.mitchell1.com/my-rep.

About Mitchell 1:

As a member of the Snap-on^® Total Shop Solutions brand family, Mitchell 1 has been a leading provider of repair information solutions to the motor vehicle industry for more than 100 years. Mitchell 1 offers a complete line of integrated repair software and services, including vehicle repair information, business management and shop marketing services, to help automotive and commercial truck professionals improve productivity and profitability. For more information, visit the company’s website at mitchell1.com.

Media Inquiries:

Janet Dayton
Marketing Communications, Mitchell 1
Janet.Dayton@mitchell1.com

Lynn Konsbruck
Maximum Marketing Services
773-547-0488
lkonsbruck@maxmarketing.com

The post Mitchell 1 to Showcase SocialCRM Auto Shop Marketing Service at 2026 SuperConference in Orlando, Florida appeared first on Mitchell1.

 

SAN DIEGO, Calif, Aug. 11, 2025 – Mitchell 1 has launched a new Review Insights feature within its SocialCRM shop marketing services, giving auto repair shops a powerful way to analyze and act on customer feedback from major review platforms.

Powered by SureCritic® verified review services, this enhancement offers a snapshot of customer sentiment – designed to help shops improve performance, elevate customer service and build stronger relationships. The feature is available with SocialCRM’s premium LocalSearch services.

“With Review Insights, we’re putting data to work for our shop marketing customers,” said Marcus Mackell, director of SocialCRM marketing services at Mitchell 1. “This powerful new feature removes the guesswork from customer feedback by revealing key trends and providing clear, actionable recommendations to enhance the customer experience and drive business growth. It’s not just about reviews – it’s about turning feedback into transformation.”

The SureCritic Review Summary Dashboard compiles reviews from SureCritic, Google, Facebook and other platforms, delivering key highlights and opportunities pulled from the last 90 days of feedback. The dashboard refreshes every 30 days to provide current, relevant data for shop owners and service managers.

Key features of the Review Insights Dashboard:

• Review Highlights Tiles – Summarizes top review themes using actual customer feedback across multiple platforms.
• AI-Powered Summaries – Uses advanced AI to highlight what is working well and spotlight areas for improvement, all in a visual tile format.
• Actionable Insights “Toolbox” – Offers practical strategies and step-by-step guidance for improving customer service, staff training and shop operations.
• Employee-Level Feedback Mapping – Links reviews to individual employees to support recognition, accountability and coaching efforts.
• Automatic 30-Day Refresh Cycle – Ensures shop performance data and insights are always up to date.

Business benefits:

• Reinforces what’s working well from the customer’s perspective
• Quickly pinpoints areas that need attention or improvement
• Provides deeper insight into employee performance and service quality
• Supports confident, data-driven decisions based on what customers truly value

For more information about Mitchell 1, visit www.mitchell1.com, call (888) 724-6742, or locate an independent sales consultant at www.mitchellrep.com.

About Mitchell 1:
As a member of the Snap-on^® Total Shop Solutions brand family, Mitchell 1 has been a leading provider of repair information solutions to the motor vehicle industry for more than 100 years. Mitchell 1 offers a complete line of integrated repair software and services, including vehicle repair information, business management and shop marketing services, to help automotive and commercial truck professionals improve productivity and profitability. For more information, visit the company’s website at www.mitchell1.com.

Media Contacts:
Janet Dayton
Mitchell 1
858-391-5251
Janet.Dayton@mitchell1.com

Lynn Konsbruck
Maximum Marketing Services
773-547-0488
lkonsbruck@maxmarketing.com

The post Mitchell 1 Unveils ‘Review Insights’ in SocialCRM Shop Marketing Services appeared first on Mitchell1.

SAN DIEGO, Calif – March 17, 2025 – Mitchell 1 announces it has released all-new email templates within its SocialCRM shop marketing service, providing auto repair shops with more professional, engaging and effective customer communications. The templates feature attractive, contemporary designs optimized for mobile devices, and customizable coupon and theme color options.

“We’re excited to roll out new email templates that give shops a fresh, polished look that not only resonate with customers, but also reinforce their unique brand,” said Marcus Mackell, director of SocialCRM services at Mitchell 1. “By improving mobile readability and customization options, we’re helping shops build stronger customer connections and boost engagement. The templates allow shops to easily tailor their messages and promotions to help grow their business.”

The new design templates are available for welcome and thank you emails, as well as service reminders, recommendations, lost customers and customizable blast emails.

Other unique features within the SocialCRM email templates include:

• Appointment request options
• Direct access to the OwnerAutoSite
• Consumer review generation
• Multiple coupon options
• Customize with affiliate logos

Mitchell 1’s SocialCRM shop marketing service provides the best and most comprehensive way to reach an entire customer database with unique marketing messages and campaigns. Auto repair shops can retain existing customers with automated service reminders, thank-you messages and targeted e-mail promotions as well as attract new customers through verified reviews, professional websites and increased internet visibility. SocialCRM is integrated with Manager SE, Mitchell 1’s industry-leading shop management software, for immediate access to vital customer details and insights.

Media Contacts:

Janet Dayton
Mitchell 1 Marketing Communications
Janet.Dayton@mitchell1.com

Lynn Konsbruck
Maximum Marketing Services
lkonsbruck@maxmarketing.com

The post Mitchell 1 Adds New Email Design Templates to its SocialCRM Shop Marketing Service appeared first on Mitchell1.

Attendees to learn the secrets of effective customer review management

SAN DIEGO, Calif. – Sept. 23, 2024  –  Mitchell 1 will host a free webinar on Wednesday, Oct. 2 at 11 a.m. PST/ 2 p.m. EST where they’ll reveal proven online strategies for auto shop marketing success. The webinar, “Accelerate Business Growth with Exceptional Customer Experiences,” will highlight the importance of customer review management for auto shops looking to attract new business. Registration is now open at https://tinyurl.com/26tsxseb.

“In any business, customer reviews are like gold. They can mean the difference between a business that thrives and one that fails,” said Marcus Mackell, director of Mitchell 1’s SocialCRM shop marketing services. “But it’s not just about receiving customer reviews – it’s about paying attention to what customers are saying and effectively responding to their reviews, whether the feedback is positive or negative.”

As the host, Mackell will demonstrate how SocialCRM simplifies review management with timely notifications though Mitchell 1’s Manager SE shop management system. He will be joined by co-hosts Tim Fioroto, COO/co-founder of SureCritic review services; Ric Morin, owner of Motorcar Alternatives; and Alec Bartley, Mitchell 1 marketing support agent.

During the webinar, attendees will learn how to:

• Effortlessly capture and respond to customer reviews
• Save time by automating suggested review responses
• Optimize their online presence to help grow your business
• Increase revenue through targeted social media engagement

“Mitchell 1 is always looking for ways to help shops stay ahead of the game,” Marcus said. “Given how crucial reviews are and how busy shops can get, it was essential that we create tools that allow shops to manage those review quickly and easily.”

Among the highlights will be the Google ReScore^® feature, which is available through SocialCRM’s premium LocalSearch service. The feature enables shops to respond to Google reviews directly from their SureCritic dashboard and transform those not-so-great customer reviews into positive customer experiences.

SocialCRM marketing services automate auto repair shop marketing, reputation management, social media and customer communication efforts to help retain existing customers and acquire new ones. Services include state-of-the-art shop marketing tools including targeted promotions, mobile-friendly email campaigns, verified customer reviews, professional website development, internet search optimization, social media marketing services and Google Ad campaigns. Customers are assigned a SocialCRM support agent dedicated to making sure their shop gets maximum results. For more information, visit www.mitchell1.com/socialcrm.

For more information about Mitchell 1, visit mitchell1.com, call (888) 724-6742, or locate an independent sales consultant at www.mitchellrep.com.

About Mitchell 1:

As a member of the Snap-on^® Total Shop Solutions brand family, Mitchell 1 has been a leading provider of repair information solutions to the motor vehicle industry for more than 100 years. Mitchell 1 offers a complete line of integrated repair software and services, including vehicle repair information, business management and shop marketing services, to help automotive and commercial truck professionals improve productivity and profitability. For more information, visit the company’s website at mitchell1.com.

Media Contacts:

Janet Dayton
Mitchell 1 Marketing Communications
Janet.Dayton@mitchell1.com

Lynn Konsbruck
Maximum Marketing Services
lkonsbruck@maxmarketing.com

The post Mitchell 1 to Host Free Shop Marketing Webinar appeared first on Mitchell1.

SAN DIEGO, Calif. – June 18, 2024 – Mitchell 1 has released all-new LocalSearch website themes within its SocialCRM auto repair marketing service to help shops improve their online presence, attract new customer traffic and convey their unique brand stories.

“We have completely overhauled our LocalSearch website design themes to include modernized visuals and innovative features, which will help shops strengthen their brand and expand their marketing opportunities to attract more customers,” said Brian Warfield, senior product manager for the Mitchell 1 SocialCRM product line. “Our updated LocalSearch design themes give shops the power to take their websites and social media activities to the next level of business growth.”

LocalSearch website design updates include:

• Modern designs with intuitive navigation
• Enhanced Search Engine Optimization (SEO)
• Web-specific coupons and promotions
• Staff page with employee profiles and recognition
• Optimized consumer review display locations
• Website social media content publishing

As part of the website themes launch, Mitchell 1 has incorporated a new employee recognition feature that seamlessly integrates various employee milestones such as birthdays, anniversaries, promotions and stand-out reviews to be shared across social media platforms to reach a wider audience.

“Highlighting employee achievements not only celebrates the individual, but also demonstrates that the shop values its workforce,” said Warfield. “This enhances the shop’s reputation among customers and prospective employees alike.”

The Mitchell 1 SocialCRM auto repair marketing service provides the best and most comprehensive way to reach an entire customer database with unique marketing messages and campaigns. Auto repair shops can retain existing customers with automated service reminders, thank-you messages and targeted e-mail promotions as well as attract new customers through verified reviews, professional websites and increased internet visibility.

For more information, visit www.mitchell1.com, call (888) 724-6742, or locate an independent sales consultant at www.mitchellrep.com.

About Mitchell 1:

As a member of the Snap-on^® Total Shop Solutions brand family, Mitchell 1 has been a leading provider of repair information solutions to the motor vehicle industry for more than 100 years. Mitchell 1 offers a complete line of integrated repair software and services, including vehicle repair information, business management and shop marketing services, to help automotive and commercial truck professionals improve productivity and profitability. For more information, visit the company’s website at mitchell1.com.

The post Mitchell 1 Unveils All-New LocalSearch Website Themes for Auto Repair Shops appeared first on Mitchell1.

All-In-One Toolbox Designed to Enhance Customer Engagement and Digital Success

SAN DIEGO, Calif. – June 26, 2023 – Mitchell 1 is helping customers take their shops’ marketing efforts to the next level with the new Google Optimization Suite, a revolutionary set of tools designed to elevate an automotive repair shop’s online presence and drive new business opportunities. The suite focuses on optimizing Google reviews and customer engagement, empowering shop owners to effortlessly manage their online reputation, interact with customers and enhance their business’s Google ranking.

“We understand that managing customer reviews and online marketing efforts can be extremely time-consuming and challenging for busy shop owners. The good news is that the Google Optimization Suite streamlines and simplifies the entire process, taking the burden off shop owners’ shoulders,” said Marcus Mackell, director of SocialCRM, Mitchell 1. “With innovative features like automated responses, simplified review management and real-time content creation, the suite enables shops to cost-effectively stay ahead in the digital landscape.”

The Google Optimization Suite, integrated into SocialCRM’s LocalSearch shop marketing software, enables shops to effortlessly maintain a consistent, professional online presence to improve customer engagement and search engine results. The features are powered by the SureCritic review service, the only platform with Review Assurance.

Key components of the suite include: Google Reviews, validated by SureCritic, enables shops to easily track and share authentic customer feedback; Suggested Responses that automate personalized replies to customer reviews; Google Campaigns, enabling instant sharing of positive reviews and promotional content on Google business profiles; and Google ReScore, which transforms negative reviews into positive experiences for customers.

• Google Reviews:  Collecting and sharing trustworthy consumer reviews is one of the most powerful ways to get search engine visibility. With the Google Reviews feature, shops can easily track and share authentic customer feedback. They can also send automated personalized invitations to customers via text messages, encouraging them to review their shop on both Google and Facebook. The shop marketing software also provides valuable insights into the quality, quantity and velocity of customer reviews.
• Suggested Responses:  A groundbreaking addition to LocalSearch, the Suggested Responses feature simplifies how auto repair shops respond to Google and SureCritic customer reviews. These automated and personalized replies are tailored to individual reviews, allowing shops to easily customize and manage their responses directly from their SureCritic dashboard.
• Google Campaigns:  Google Campaigns makes it easy for shops to create and publish real-time content on their Google Business Profile and Facebook pages. Shops can share offers, announcements and other engaging content with publish start and end dates, ensuring timely promotions. Plus, they can effortlessly promote positive customer reviews on their Google Business page with just a click of a button.
• Google ReScore:  Concern resolution helps ensure a healthy online reputation. As such, Google ReScore^® empowers shops to transform negative reviews into positive customer experiences. In the case of a negative review, shops have the option to send a ReScore request from their SureCritic dashboard, asking for an updated review once the issue has been resolved. The updated review then replaces the initial negative one.

To request a free Google Optimization Suite demonstration in person or online, visit www.mitchell1.com/support/socialcrm-demo-request.

For more information about Mitchell 1, visit www.mitchell1.com, call (888) 724-6742, or locate an independent sales consultant at www.mitchellrep.com.

About Mitchell 1:

As a member of the Snap-on^® TOTAL SHOP SOLUTIONS brand family, Mitchell 1 has been a leading provider of repair information solutions to the motor vehicle industry for more than 100 years. Mitchell 1 offers a complete line of integrated repair software and services, including vehicle repair information, business management and shop marketing services, to help automotive and commercial truck professionals improve productivity and profitability. For more information, visit the company’s website at mitchell1.com.

Media Contacts:

Janet Dayton
Mitchell 1 Marketing Communications
Janet.Dayton@mitchell1.com

Lynn Konsbruck
Maximum Marketing Services
lkonsbruck@maxmarketing.com

The post Mitchell 1 Launches Google Optimization Suite to Boost Online Visibility for Auto Repair Shops appeared first on Mitchell1.

Advanced Technology from SureCritic Simplifies Responses to Customer Reviews with Smart Automation

SAN DIEGO, Calif. – June 6, 2023 – Mitchell 1 has added a new Suggested Responses feature to its SocialCRM shop marketing services that allows auto repair shops to easily manage and respond to consumer reviews, with a single click.

The advanced technology enables busy shop owners to effortlessly create thoughtful, professional responses to Google and SureCritic reviews within seconds. Suggested Responses takes the guesswork out of responding with a unique, pre-crafted customizable response for various review scenarios.

“Consumer reviews play a crucial role in shaping customer buying behavior – particularly in the service business industry. This is especially true for the auto repair business, which thrives on trust, expertise and exceptional customer experiences,” said Marcus Mackell, director of SocialCRM, Mitchell 1. “Every single review, whether positive or negative, has the potential to impact an auto repair shop’s bottom line. That’s why it’s important for shop owners to respond to reviews, regardless of the sentiment.”

Mackell noted that responding to reviews also enables owners to address any concerns or issues raised by consumers, ultimately fostering customer loyalty and repeat business. Moreover, responding to every review can help an auto repair shop boost its online reputation and overall narrative surrounding the business.

“Responding promptly to customer reviews demonstrates your commitment to customer satisfaction,” added Mackell. “When you acknowledge your customers’ feedback, you show that their opinions matter.”

In addition, review engagement, which includes capturing, sharing and responding to consumer reviews, is a major factor in boosting local search engine optimization (SEO). This helps increase a shop’s Google rating and online visibility, which helps attract more customers.

The feature is the latest edition to SocialCRM’s Google Optimization Suite within its LocalSearch services.

To learn more about SocialCRM services, visit: https://mitchell1.com/socialcrm/. For more information about Mitchell 1, visit www.mitchell1.com, call (888) 724-6742, or locate an independent sales consultant at www.mitchellrep.com.

About Mitchell 1:

As a member of the Snap-on^® TOTAL SHOP SOLUTIONS brand family, Mitchell 1 has been a leading provider of repair information solutions to the motor vehicle industry for more than 100 years. Mitchell 1 offers a complete line of integrated repair software and services, including vehicle repair information, business management and shop marketing services, to help automotive and commercial truck professionals improve productivity and profitability. For more information, visit the company’s website at mitchell1.com.

Media Contacts:

Janet Dayton
Mitchell 1 Marketing Communications
Janet.Dayton@mitchell1.com

Lynn Konsbruck
Maximum Marketing Services
lkonsbruck@maxmarketing.com

The post Mitchell 1 Adds ‘Suggested Responses’ to SocialCRM Shop Marketing Services appeared first on Mitchell1.

Mitchell 1 is making it easier than ever for auto repair shops to effectively manage and promote their businesses on Google and other social media platforms with the launch of the Google Campaigns from SureCritic, a new and exclusive feature within SocialCRM’s premium LocalSearch services.

“The service is designed to give independent shops more control of their online presence and overall brand visibility on Google, so they can cost effectively compete with the major corporate chains and attract new customers,” said Marcus Mackell, director of SocialCRM services for Mitchell 1.  “A key benefit is that it simplifies the process of creating, sharing and promoting online content. With Google Campaigns, shops can do so with a click of a button through a single source – rather than having to log into multiple sites, manage multiple profiles, and rely on creative folks to develop content.”

With Google Campaigns, shops can share positive customer reviews and testimonials directly to their Google My Business Profile and Facebook page. This feature also allows them to create and share custom coupons, promotions and special company announcements. In addition, the Google Campaigns service saves time and effort for businesses by providing them with relevant and ready-to-post content, including creative assets, that they can share to promote their products and services.

The addition of Google Campaigns within LocalSearch rounds out  Mitchell 1’s Google Optimization Suite of services, which provides cutting-edge engagement tools to help shops get the most from their customers’ Google reviews. The suite also includes the Google ReScore^® service that empowers shop owners to transform those not-so-great reviews into positive customer experiences via SureCritic’s verified review services – ultimately helping businesses increase their Google ranking scores.

The Mitchell 1 SocialCRM auto repair marketing service provides comprehensive digital tools to help shops reach their entire customer database with unique marketing messages. The service helps auto repair shops retain existing customers with automated service reminders, thank-you messages and targeted email promotions as well as attract new customers through verified reviews, professional websites, paid search campaigns and increased internet visibility.

Media Contacts:

Janet Dayton
Mitchell 1 Marketing Communications
Janet.Dayton@mitchell1.com

Lynn Konsbruck
Maximum Marketing Services
lkonsbruck@maxmarketing.com

The post Mitchell 1 Adds Google Campaigns Feature to its SocialCRM Auto Repair Marketing Service appeared first on Mitchell1.

“Managing bad Google reviews is not about simply deleting the review; that doesn’t help anyone,” said Marcus Mackell, SocialCRM market manager, Mitchell 1. “It’s about recognizing the customer’s concern, resolving it and having the customer share that resolved experience with everyone. The Mitchell 1 SocialCRM shop marketing service can help mitigate those bad review concerns.”

Using the SureCritic review service, shops can now easily link to their Google My Business page to create a seamless connection for managing their Google reviews directly through their SureCritic dashboard. Shop owners are able to respond to every Google review. If they get a bad one, they can send a ReScore request directly to the customer, asking them for an updated review. Once the updated review is received, the new review will replace the bad review online.

“Auto repair shops that want to grow their business need to prioritize their online reviews. They can either sink with negative feedback or they can leverage positive customer reviews to acquire new customers and retain existing ones,” said Mackell. “Online reviews not only help set the tone for a shop’s overall reputation, but they also affect the business revenue and search engine optimization (SEO). With exceptional SEO, shops can increase their visibility and outrank their competitors on search results.”

With the new Google ReScore feature, shops will benefit from the positive customer experience and higher Google rating. Plus, every customer that views the shop’s Google Business Profile only sees the updated positive review.

SocialCRM marketing services automate auto repair shop marketing, reputation management, social media and customer communication efforts to help retain existing customers and acquire new ones. Services include state-of-the-art shop marketing tools including targeted promotions, mobile-friendly email campaigns, verified customer reviews, professional website development, internet search optimization, social media marketing services and Google Ad campaigns. Customers are assigned a SocialCRM support agent dedicated to making sure their shop gets maximum results. For more information, visit www.mitchell1.com/socialcrm.

For more information about Mitchell 1, visit www.mitchell1.com, call (888) 724-6742, or locate an independent sales consultant at www.mitchellrep.com.

The post Mitchell 1 Adds Exclusive Google ReScore Feature to SocialCRM Shop Marketing Service appeared first on Mitchell1.