Pictured at the 2025 Vision Show, Mitchell 1’s Ross Whiteley (top photo) and Robert Crull (inset photo) demonstrate the latest auto repair solutions to shop professionals, automotive students and educators.

SAN DIEGO, Calif., Feb. 9, 2026 – Mitchell 1 will highlight the latest innovations and feature enhancements across its integrated suite of auto repair, shop management and marketing solutions at the 2026 VISION Hi-Tech Training & Expo, scheduled for March 5-8 in Overland Park, Kansas. Attendees are invited to visit Booth 719 to learn how Mitchell 1’s software and services are helping to shape the future of automotive repair.

“We’re looking forward to exhibiting at the upcoming VISION High-Tech Training & Expo again this year and demonstrating how our software and solutions are advancing the industry,” said Cami Hermann, director of marketing for Mitchell 1. “With a strong focus on training and education, the expo is a great opportunity to connect with shop owners, service writers and technicians, as well as teachers and students who rely on our software in the classroom.”

Mitchell 1 representatives will be on hand to demonstrate the following products and enhanced features:

SHOP MANAGEMENT: Manager SE

• Integrated Estimating and Digital Vehicle Inspection Tools – A connected approach that brings data-driven estimating and multi-point inspection data together to streamline workflows, improve decision-making and help shops move faster while identifying more profitable repair opportunities.

REPAIR INFORMATION: ProDemand^®

• Search Enhancements: “Did You Mean” – This new feature within the 1Search Plus dashboard helps technicians and service writers find the right information faster by automatically suggesting correct industry terms when typos or extra characters are entered in the search bar, keeping technicians focused on the repair rather than troubleshooting searches.

SHOP MARKETING: SocialCRM + LocalSearch

• Review Insights – This enhancement consolidates, analyzes and provides actionable insights from customer reviews across multiple review platforms, including Google, Facebook and SureCritic. It gives shops a clear snapshot of customer sentiment to help improve performance and build stronger customer relationships and grow their business

For more information and to register for the VISION Hi-Tech Training & Expo, visit https://visionkc.com

For more information about Mitchell 1, visit mitchell1.com, call (888) 724-6742, or locate an independent sales consultant at www.mitchell1.com/my-rep.

About Mitchell 1:

As a member of the Snap-on^® Total Shop Solutions brand family, Mitchell 1 has been a leading provider of repair information solutions to the motor vehicle industry for more than 100 years. Mitchell 1 offers a complete line of integrated repair software and services, including vehicle repair information, business management and shop marketing services, to help automotive and commercial truck professionals improve productivity and profitability. For more information, visit the company’s website at mitchell1.com.

Media Inquiries:

Janet Dayton
Marketing Communications, Mitchell 1
Janet.Dayton@mitchell1.com

Lynn Konsbruck
Maximum Marketing Services
773-547-0488
lkonsbruck@maxmarketing.com

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SAN DIEGO, Calif., Feb. 2, 2026 – Mitchell 1 is now accepting applications for its annual Automotive Technology Scholarship, designed to support students pursuing careers in the auto repair industry. High school seniors and college students in the U.S. and Canada are encouraged to apply for the scholarship through March 31 by visiting the Automotive Aftermarket Scholarship Central website at  www.AutomotiveScholarships.com.

“We’re proud to continue our sponsorship of the Mitchell 1 Automotive Technology Scholarship as it helps students build the technical knowledge and real-world skills they need to pursue rewarding careers in vehicle maintenance and repair,” said Cami Hermann, director of marketing at Mitchell 1.

The recipient will receive a $2,500 scholarship, a check for $500 and roundtrip airfare and accommodations for the winner and a guest to attend the North American Council of Automotive Teachers (NACAT) conference held June 15-18 in Sacramento, California.

To be considered for the Mitchell 1 scholarship, applicants must be a current student majoring in automotive technology / auto shop repair course work and meet the following criteria:

• Nomination from his/her NACAT instructor
• Minimum overall 3.0 grade point average
• Planning to attend an accredited college or university or already enrolled in an accredited college or university
• A U.S. or Canadian citizen

By completing a single application online, students will also be considered for multiple scholarships for which they are eligible. The streamlined website allows applicants to view the details of all scholarships available and continue to update their application until the March 31 deadline.

For more information about Mitchell 1, visit www.mitchell1.com, call (888) 724-6742, or locate an independent sales consultant at mitchell1.com/my-rep.

About Mitchell 1:

As a member of the Snap-on^® Total Shop Solutions brand family, Mitchell 1 has been a leading provider of repair information solutions to the motor vehicle industry for more than 100 years. Mitchell 1 offers a complete line of integrated repair software and services, including vehicle repair information, business management and shop marketing services, to help automotive and commercial truck professionals improve productivity and profitability. For more information, visit the company’s website at mitchell1.com.

Media Inquiries:

Janet Dayton
Marketing Communications, Mitchell 1
Janet.Dayton@mitchell1.com

Lynn Konsbruck
Maximum Marketing Services
773-547-0488
lkonsbruck@maxmarketing.com

The post Applications Now Accepted for the 2026 Mitchell 1 Automotive Technology Scholarship appeared first on Mitchell1.

SAN DIEGO, Calif., Oct. 27, 2025 – Mitchell 1 has enhanced its award-winning 1Search Plus dashboard in its repair information products with a new feature called “Did You Mean.” This powerful upgrade helps technicians and service writers find the right information faster by automatically suggesting corrected industry terms when typos or extra characters are entered in the search bar. The upgrades were made to ProDemand® and Shopkey® Pro auto repair information and TruckSeries software for Class 4-8 vehicles.

“A single mistyped word shouldn’t slow down a repair,” said Nick DiVerde, senior director of product management at Mitchell 1. “We know how critical it is for technicians and service writers to get accurate information quickly. With ‘Did You Mean,’ 1Search Plus becomes even more powerful, ensuring every search gets them closer to the right fix. That means faster repairs, more satisfied customers and greater productivity in the shop.”

Searching for the right repair information can often be derailed by a single mistyped character. With “Did You Mean,” users no longer waste time retyping or guessing. The new functionality goes beyond standard type-ahead features by acting as a smart safety net that keeps searches on track.

By automatically recognizing misspelled or mistyped terms, “Did You Mean” instantly suggests correctly spelled search terms, helping technicians stay focused on the repair instead of troubleshooting their search.

For example, the term “alternator” is frequently misspelled in search queries, appearing as alteranator, altenator, alternater, altanator or altinator. With “Did You Mean,” 1Search Plus suggests the correct spelling so users stay on track without wasting time.

“With this enhancement, Mitchell 1 reinforces its commitment to delivering the industry’s most powerful and accurate search experience for auto repair professionals,” concluded DiVerde.

About Mitchell 1:

Mitchell 1, a member of the Snap-on® Total Shop Solutions brand family, has provided quality repair information solutions to the vehicle industry for over 100 years. Its key products include ProDemand® automotive repair & diagnostic information;  Manager SE  shop management software; TruckSeries repair & diagnostic information for Class 4-8 trucks; and SocialCRM shop marketing and customer engagement services. For more information about Mitchell 1, visit www.mitchell1.com, call (888) 724-6742, or locate an independent sales consultant www.mitchell1.com/my-rep.

Media Contacts:
Janet Dayton
Mitchell 1
858-391-5251
Janet.Dayton@mitchell1.com

Lynn Konsbruck
Maximum Marketing Services
773-547-0488
lkonsbruck@maxmarketing.com

The post Mitchell 1 Enhances Search Capabilities with ‘Did You Mean’ Feature in Repair Information Products appeared first on Mitchell1.

SAN DIEGO, Calif., June 30, 2025 –

“We are pleased to recognize Guy Tiberio III as the 2025 Mitchell 1 Educator of the Year,” said Jen MacDonald, director of marketing for Mitchell 1. “Guy’s experience is undeniable. With more than 20 years as an instructor, over 25 years as a field technician and countless hours dedicated to volunteer work, he has made exceptional contributions to the automotive repair industry and stands as a true inspiration to his students.”

Each year, Mitchell 1 recognizes one of the nation’s top teachers for their commitment to educational excellence in the automotive repair industry. As the 2025 recipient, Tiberio was awarded a complimentary one-year subscription to Mitchell 1’s ProDemand^® auto repair information software, a one-year membership to NACAT, a check for $500 and a $200 Snap-on gift card.

In his 11th year at Waubonsee Community College, Tiberio teaches multiple classes covering all aspects of the automotive industry. He previously taught automotive technology for 10 years at Oswego East High School in Oswego, Illinois. Tiberio is a National Institute for Automotive Service Excellence (ASE) Certified Master Technician and holds L1, L3, X1 and G1 certifications. He has also earned several third-party aftermarket and OEM certifications.

“I love inspiring students to dig deeper into theory and operation, and use that knowledge to accurately diagnose complex automotive issues,” said Tiberio. “My favorite part is when I see them take the initiative to dig deeper and develop their own diagnostic plan to fix the car properly.”

In addition to teaching, Tiberio is an evaluation team leader (ETL) for ASE, collaborating with instructors to strengthen their programs and applying his knowledge and experience to help support the broader automotive training community. As a SkillsUSA advisor, he has guided three students to first-place finishes at the Illinois state level over the past four years. He also had one student earning first place in the Automotive Service Technology competition.

When Tiberio is not in the classroom, he works in a repair shop that modifies and builds custom performance vehicles. “When I’m not teaching, I’m wrenching on cool cars.”

The Mitchell 1 Educator of the Year award selection criteria requires that the recipient excel in all ASE automotive tests, including A1 – A8 (Engine Repair, Automatic Transmission/Transaxle, Manual Drive Train and Axles, Suspension and Steering, Brakes, Electrical/Electronic Systems, Heating and Air Conditioning, Engine Performance), as well as the L1 (Advanced Engine Performance Exam).

About Mitchell 1:

As a member of the Snap-on^® Total Shop Solutions brand family, Mitchell 1 has been a leading provider of repair information solutions to the motor vehicle industry for more than 100 years. Mitchell 1 offers a complete line of integrated repair software and services, including vehicle repair information, business management and shop marketing services, to help automotive and commercial truck professionals improve productivity and profitability. For more information, visit the company’s website at mitchell1.com.

Media Contacts:

Janet Dayton
Mitchell 1
858-391-5251
Janet.Dayton@mitchell1.com

Lynn Konsbruck
Maximum Marketing Services
773-547-0488
lkonsbruck@maxmarketing.com

The post Mitchell 1 Names Guy Tiberio III the 2025 Educator of the Year appeared first on Mitchell1.

Pictured from left, Ross Whiteley, Mitchell 1 product marketing manager, is pictured with award recipient, Julian Moreno, and his mother, Lindsey Ryan Williams, at the recent NACAT awards ceremony.

SAN DIEGO, Calif., June 17, 2025 – Julian Moreno of Omaha, Nebraska has been named the 2025 Mitchell 1 Automotive Technology Outstanding Student – a recognition that includes a $2,500 scholarship and an all-expenses-paid trip to attend the 2025 North American Council of Automotive Teachers (NACAT) conference in Detroit, Michigan.

“Mitchell 1 is proud to honor and congratulate Julian Moreno as the 2025 Mitchell 1 Automotive Technology Outstanding Student,” said Jen MacDonald, director of marketing for Mitchell 1. “Julian’s educational achievements and hard work reflect his commitment to excellence. We wish him a bright future ahead in the auto industry.”

Moreno is currently enrolled in the automotive collision repair technology program at the Metropolitan Community College in Omaha. After he graduates in 2027, he hopes to build his skills and knowledge in auto collision repair, with the goal of one day owning his own auto body shop.

Moreno had the opportunity to participate in the Metropolitan Community College Invitational, where he won first place in the Collision Repair Technology division. He also took part in the SkillsUSA State Leadership and Skills Conference and Competition in Grand Island, Nebraska, where he placed third in the Collision Repair Technology division.

Moreno decided to pursue a career in the automotive industry after he took an auto collision repair course in high school. As a youngster, his parents influenced his love of cars by taking him to car shows and events. He learned basic car repair and maintenance from his father – and now, he enjoys spending his free time customizing his own car.

In partnership with the University of the Aftermarket Foundation, Mitchell 1 annually honors a U.S. or Canadian student for their outstanding achievement in automotive technology and auto shop repair scholastics.

To be eligible for the scholarship, applicants must be a current student majoring in automotive technology/auto shop repair course work and meet the following criteria: be nominated by his/her NACAT instructor, maintain a minimum overall 3.0 GPA, have plans to attend (or already be enrolled in) an accredited college or university and be a U.S. or Canadian citizen.

For more information about Mitchell 1, visit www.mitchell1.com, call (888) 724-6742 or locate an independent sales consultant at www.mitchellrep.com.

About Mitchell 1:

As a member of the Snap-on^® Total Shop Solutions brand family, Mitchell 1 has been a leading provider of repair information solutions to the motor vehicle industry for more than 100 years. Mitchell 1 offers a complete line of integrated repair software and services, including vehicle repair information, business management and shop marketing services, to help automotive and commercial truck professionals improve productivity and profitability. For more information, visit the company’s website at mitchell1.com.

Media Contacts:

Janet Dayton
Mitchell 1
858-391-5251
Janet.Dayton@mitchell1.com

Lynn Konsbruck
Maximum Marketing Services
773-547-0488
lkonsbruck@maxmarketing.com

The post Mitchell 1 Names Julian Moreno as the 2025 Automotive Technology Outstanding Student appeared first on Mitchell1.

SAN DIEGO, Calif., April 8, 2025

“We redesigned our website with our customer base in mind, making it easier to navigate and packed with information and resources that will help shops successfully run their businesses,” said Jen MacDonald, director of marketing for Mitchell 1. “The result is a comprehensive, user-friendly site with enhanced features, updated graphics and a seamless experience across all devices.”

From the homepage, visitors have a direct path to the different sections of the website to quickly find what they are looking for. The “products” page includes detailed information organized by automotive repair, shop management and shop marketing services, making it easier than ever to learn about Mitchell 1’s industry-leading solutions.

The “resources” page offers product and technical support information as well as a wealth of product training such as documents, video/demos and live training opportunities. The “news/blogs” page includes enhanced capabilities for filtering and searching the ShopConnection blog. The “about us” page highlights Mitchell 1’s rich history of serving the needs of the auto repair industry for over a century. It also includes customer testimonials and a robust career section linked to the Snap-on^® website to view all open job positions.

Through the website, customers can also connect with their local independent sales representative, buy products, including the latest edition of the Emission Control Application Guide (ECAT), and book a free product demonstration.

“Built around the theme ‘In your shop, at your side,’ the new Mitchell 1 website reflects the company’s unparalleled industry expertise, dedication to innovation and commitment to excellence that has made Mitchell 1 a leading provider of repair information solutions for more than 100 years. As we look to the future, we will remain true to our mission of being a trusted partner to our customers,” MacDonald concluded.

For more information about Mitchell 1, visit www.mitchell1.com, call (888) 724-6742, or locate an independent sales consultant at www.mitchellrep.com.

Media Contacts:

Janet Dayton
Mitchell 1 Marketing Communications
Janet.Dayton@mitchell1.com

Lynn Konsbruck
Maximum Marketing Services
lkonsbruck@maxmarketing.com

The post Mitchell 1 Launches Redesigned Website appeared first on Mitchell1.

Repair Information Software Now Covers 98% of EVs and Hybrids

SAN DIEGO, Calif., August 12, 2024 – Mitchell 1 announced that its auto repair software now provides comprehensive coverage for the majority of electric and hybrid vehicles on the market. This milestone gives shops access to factory-direct repair, diagnostic and maintenance information for these advanced vehicles.

Mitchell 1’s ProDemand^® auto repair information covers manufacturers such as Tesla^®, Ford^®, Toyota^®, Honda^®, Kia^®, Hyundai^® and the Volkswagen^® Group, including Audi^® and Porsche^®.

“We are proud to expand our coverage for EVs and hybrid vehicles to include all the major brands, so our subscribers can quickly access the critical data they need to perform fast and accurate repairs,” said Nick DiVerde, senior director, product management for Mitchell 1. “We now cover 98% of all EVs and hybrids, making ProDemand the clear choice when working on these types of vehicles.”

With ProDemand, shops can get instant access to OEM repair information and exclusive, expert-based Real Fixes from SureTrack in a single lookup. Other powerful features include:

• 1Search^® Plus – This powerful search engine provides technicians with instant access to a comprehensive database via an easy-to-navigate card-based dashboard. It covers all aspects of vehicle repair, including OEM procedures, TSBs, wiring diagrams and specifications.
• Advanced Interactive Wiring Diagrams  –  The award-winning diagrams make it easy for technicians to visualize and repair complex electrical systems. They feature interactive tools that take you directly to the specific diagram for the component searched for – with traces automatically highlighted.
• ADAS Quick Links – This feature gives technicians a comprehensive view of advanced driver assistance systems (ADAS) on a vehicle – all in one place. It simplifies diagnosing, repairing and calibrating vehicles with ADAS sensors, such as blind spot monitoring and adaptive cruise control.

For more information about Mitchell 1, visit www.mitchell1.com, call (888) 724-6742, or locate an independent sales consultant at www.mitchellrep.com.

About Mitchell 1:

As a member of the Snap-on^® Total Shop Solutions brand family, Mitchell 1 has been a leading provider of repair information solutions to the motor vehicle industry for more than 100 years. Mitchell 1 offers a complete line of integrated repair software and services, including vehicle repair information, business management and shop marketing services, to help automotive and commercial truck professionals improve productivity and profitability. For more information, visit the company’s website at mitchell1.com.

Media Contacts:

Janet Dayton
Mitchell 1 Marketing Communications
Janet.Dayton@mitchell1.com

Lynn Konsbruck
Maximum Marketing Services
lkonsbruck@maxmarketing.com

The post Mitchell 1 Expands Coverage for Electric Vehicles appeared first on Mitchell1.

Mitchell 1 will sponsor a free webinar on Saturday, Feb. 25, at 6 p.m. EST titled, “Electrical Troubleshooting by the Numbers – Advanced Electrical Testing for the Professional Technician.”

Hosted by Peter Meier, Motor Age’s group technical editor and director of training, and G. Jerry Truglia of Technician’s Service Training (TST), the webinar will help professional technicians take their electrical troubleshooting skills to the next level.

“Tackling electrical concerns is always a challenge and one that many technicians struggle with,” said Meier. “Troubleshooting today’s complex electrical systems requires advanced diagnostic techniques and advanced resources. This will be an intense webinar that will go the distance, shoring up your fundamental understanding of what electricity, voltage, resistance and current really are.”

During the webinar, Meier and Truglia will also discuss electrical principles; when to take a voltage measurements with a voltmeter; what the measurement means when isolating an electrical fault; how to make use of an electrical wiring diagram; how to use tools such as a digital volt-ohmmeter, a digital storage oscilloscope and related accessories to quickly and efficiently isolate the cause of the customer’s electrical concern; and a lot more.

To register, visit  https://motoragetraining.com/courses/electrical-troubleshooting-by-the-numbers-advanced-electrical-testing-for-the-professional-technician

Media Contacts:

Janet Dayton
Mitchell 1 Marketing Communications
Janet.Dayton@mitchell1.com

Lynn Konsbruck
Maximum Marketing Services
lkonsbruck@maxmarketing.com

The post Mitchell 1 Sponsors Free Motor Age Webinar, Titled “Electrical Troubleshooting by the Numbers” appeared first on Mitchell1.

“Mitchell 1 has again enhanced its best-in-class ProDemand wiring diagrams with a new wire-to-wire jump feature that will make the difficult task of diagnosing complex vehicles even easier,” said Ben Johnson, director of product management for Mitchell 1. “It’s part of our commitment to provide information to repair today’s vehicles and the ever-growing population of electric models.”

Technicians often had to jump from a wire in one diagram to the related content for a component in a separate diagram to get the full picture of a circuit. With the new wire-to-wire feature, ProDemand takes technicians to the specific wire in a companion diagram with the trace already highlighted. The history navigation arrows can easily take them back to where they started with the original trace highlighted.

Exclusive to Mitchell 1, advanced interactive wiring diagrams let users navigate via the diagram directly to repair information for components. Component names shown in the wiring diagrams are active links that take users straight to the information needed, such as location, connector views and replacement procedures. Connectors, grounds and splices are searchable in 1Search and include active hyperlinks that take users directly to related content. ProDemand not only takes the user to the specific diagram, but when the diagram is opened, the component, connector, ground or splice will be in focus with all the traces already highlighted.

ProDemand auto repair information provides complete OEM repair, estimating and maintenance information and exclusive real-world industry insights in a single lookup to help technicians repair vehicles more efficiently. Key features include expert-based Real Fixes, ADAS quick reference information, advanced interactive color wiring diagrams, the latest TSBs, common replaced parts graphs and integrated estimating with the Mitchell 1 Manager SE shop management system.

For more information about Mitchell 1, visit mitchell1.com, call (888) 724-6742, or locate an independent sales consultant at www.mitchellrep.com.

The post New Wire-to-Wire Feature in ProDemand Improves Content for Both ICE and Electric Vehicles appeared first on Mitchell1.

“After speaking with instructors at various conferences, we realized that many instructors are not aware of all the features that are available in their ProDemand software,” said Alberry. “This session at NACAT will provide an overview of ProDemand’s capabilities so instructors can maximize their students’ experience.”

At the NACAT awards banquet, Alberry will present Mitchell 1’s Educator of the Year award that recognizes one of nation’s top instructors for their commitment to educational excellence in the automotive repair industry. Additionally, Alberry will recognize the recipient of the Automotive Technology Outstanding Student scholarship award that Mitchell1 administers annually through the NACAT Education Foundation.

Alberry has over 40 years of experience in the automotive industry. Prior to joining Snap-on and Mitchell 1, he spent 12 years as a Porsche technician. Throughout his career, Alberry has held positions in the areas of sales and product support, dealer, field manager, content manager and product management of PC-based scan tools, as well as ProDemand.

Alberry has two associates of arts degrees in automotive technology and holds four U.S. patents around diagnostic tools and three patents pending for repair information.

For more information or to register for the NACAT conference, visit www.nacat.org.

The post Mitchell 1’s Mike Alberry to Host ProDemand Training Session During NACAT Conference appeared first on Mitchell1.