I'm Alex Mitchell, Director of Product at Kin Insurance
Alex Mitchell's Bio:
Alex Mitchell's Experience:
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Director of Product at Kin Insurance
June 2020 - Present | Chicago, ILWe are fixing the homeowners insurance industry. Kin provides affordable coverage to homeowners in catastrophe-prone regions. We leverage thousands of property data points to customize coverage and prices through a simple and intuitive user experience. We take care of the complexity of home insurance so our customers don't have to. www.kin.com
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Chief Product Officer at ICX Media
June 2018 - June 2020 | Washington, D.C.ICX Media is revolutionizing the digital media market by enabling data-inspired storytelling; transforming the way video is created, distributed, and monetized. ICX Media’s proprietary smart platform harnesses breakthrough artificial intelligence and adaptive learning technologies to help brands, media companies and content creators create and share more impactful, engaging videos with data-backed confidence. The ICX Media community connects more than 850,000 independent creators with brands, media and entertainment companies to make turnkey talent sourcing, scalable video production, accelerated audience creation and cost-effective distribution now possible. ICX Media believes everyone has a meaningful story to share. Now everyone can.
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Director of Product at Upside Travel
March 2017 - June 2018 | Washington, D.C.•Manage multiple product teams, including our core eCommerce product flow, our Growth product team, and our inventory + platform team. Previously managed Upside native mobile apps (iOS and Android). •Owned major product transition and expansion from a flight + hotel package only company to a one-stop-shop business travel booking platform that offers Flight only, Hotel only, Rental Cars, and Uber rides, resulting in a 3x increase to conversion rate. •Additionally, my teams added major features including multi-city, multiple travelers, one-way flights, hotel loyalty points and more, increasing our share of our customer travel wallet by more than 30% •Led the build of Wall Street Journal Business Travel Service (www.wsjbusinesstravel.com) from concept through delivery and scaling. Delivered web and iOS/Android apps after a 10 week build out, including demos and reviews with the CMO and President of the WSJ. •Introduced 1st ever Uber business travel package option, leveraging the Uber Events platform. Our offer was successful and we quickly became the #1 global customer of Uber Events. As a result, Uber built an API and Upside was the first integration partner. •Delivered value to both partners and customers through partnerships and integrations with Starbucks, LoungeBuddy, and iPass in our native mobile apps.
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Sr. Product Manager - Head of Websites and Identity Products at Vistaprint
November 2015 - March 2017 | Silver Spring, MDOwn the Websites Product and the Identity Product Family for Vistaprint (~$50MM annual revenue), which includes 3 agile development teams across 3 locations (DC, Boston, Tunisia). Manage a Product Manager on the Vistaprint Digital team who is focused on our new website building platform. Increased NPS by 40 points, publish rate by 30%, and decreased first month churn by 20% for Vistaprint's new website builder over a 6 month period leading up to a mid-2016 launch date. Present monthly at town hall events for Vistaprint Digital on product strategy, tactics, and performance. Additionally, I often demo new features, tell stories about our customers, and inspire our teams towards our goals. Released the first Vistaprint-branded iOS app, creating the foundation for a Vistaprint app strategy, ranking #1 for "Vistaprint" searches and generating >2k downloads/week: http://modo.ly/1RZwar4 Published "Building Digital Products" in PDF, Kindle, and Paperback formats. BDP is a handbook for new product managers and available at www.buildingdigitalproducts.com
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Product Manager - Social Media Marketing and Local Listings at Vistaprint/Pagemodo
March 2015 - November 2015 | Silver Spring, MDAlex managed the Social Media Marketing products on the Vistaprint and Pagemodo brands and the Local Listings product on the Vistaprint and Webs brands, including three software development Agile teams. He expanded the Local Listings product on Vistaprint to the EU market, with a projected increase in bookings of over 30%. He additionally increased overall product NPS by 60 points. Alex prototyped, tested, and launched onboarding and UX enhancements for Vistaprint Social Media Marketing and Pagemodo that resulted in significant increases in publish rate (2x) and NPS (+30), while also decreasing churn. He released the Pagemodo iPhone and iPad App in April 2015, which is the 4th Most Popular Social Media Marketing app in the App Store: http://modo.ly/1AaQ2f5 He launched a Facebook Ads product that empowers SMBs and Agencies to create successful Facebook Ad campaigns in minutes: www.pagemodo.com/facebook-ads Finally, Alex built a reusable and flexible Social Partnership Platform, enabling multi-level marketing organizations to offer a valuable marketing product to their members.
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Product Manager - High ROI Initiatives at Webs
April 2014 - March 2015 | Silver Spring, MDIn his first Product Manager role at Webs, Alex managed a scrum team of 6 developers focused on developing, testing, and implementing high impact and high ROI initiatives on Webs.com. In late 2014, Alex and his team launched a Webs Local Listings product targeted at small and micro businesses with physical locations (www.webs.com/features/local-business-listings). Prior to that, Alex launched Webs.com in 12 Different Languages/Locales in 6 Weeks. In both his role as a Product Manager and Lead Analyst, Alex has developed a strong testing culture at Webs and Pagemodo that is focused on continuous testing, analysis, and improvement. He's launched over 90 tests in the past year, resulting in $6.5MM Incremental Annual Lifetime Value (LTV). Additionally, Alex is Series 7 and 65 Certified and a SAS Certified Advanced Programmer for SAS9. He is proficient in SQL, R, and is learning HTML, CSS, Javascript, and JQuery.
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Lead Analyst at Webs
June 2013 - April 2014In his Lead Analyst role at Webs, Alex continually focused on driving user, revenue, and earnings growth in both Webs and Pagemodo through innovative product development, testing, analytics, and primary research. While in his Lead Analyst role, Alex designed, implemented, and analyzed Pricing, Marketing, and Email tests that created over $2MM in Incremental Lifetime Value. Additionally, he analyzed and reported KPIs to Webs and Vistaprint management for the Webs and Pagemodo products to optimize decision-making and revenue growth. Alex has strong experience in building sophisticated Lifetime Value (LTV), Churn, and Purchase Propensity Models in order to better understand customer value and predict future behaviors. Alex conducted ad-hoc data mining with SQL to discover significant data trends and identify new opportunities for growth for both Webs and Pagemodo. Finally, Alex utilized Google Analytics to analyze traffic, engagement, and demographic patterns across our Paid Search, Organic Search, Referral, Affiliate, and Direct channels and provide key insights to marketing team.
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Assistant Vice President - Marketing Analytics at JPMorgan Chase
2011 - 2013At JP Morgan Chase, Alex managed an analyst who supported profitability and marketing campaign research. He evaluated marketing campaigns across response, quality, and profitability metrics using the statistical program SAS to provide insights that guide future program development. At Chase, Alex developed sophisticated present value models through data mining and analysis for Chase products to optimize marketing campaign profitability and support Marketing, Finance, and Product clients. Additionally, he conducted Pro Forma Financial analysis of Marketing campaigns to explore new opportunities and manage current programs in $600MM Marketing budget. Alex was responsible for overseeing the monthly Financial Review meeting with senior leaders from Marketing, Finance, and Product departments in order to maintain accurate profit projections. Finally Alex lead the Career Advancement Team and created the first Quarterly Employee Recognition Awards.
Alex Mitchell's Education:
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George Washington University
2014 – 2017MBAConcentration: Entreprenuership -
University of Michigan - Stephen M. Ross School of Business
2007 – 2011BBAConcentration: FinanceActivities: Michigan Interactive Investments, Pi Kappa Phi -
University of Michigan
2007 – 2011MinorConcentration: History
Alex Mitchell's Interests & Activities:
Product Development, Analytics, Investing (Venture/Public), SaaS, eCommerce Optimization, Testing, Small Business Technology